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Blog : B2B Inbound Marketing . Industrial Marketing

Tracking Intent Data Across Channels For B2B Marketers

Tracking Intent Data Across Channels For B2B Marketers http://marketingland.com Mon, 21 Jul 2014 13:41:48 GMT For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with … Read more …

Five simple tips for improving your LinkedIn B2B marketing …

Five simple tips for improving your LinkedIn B2B marketing … https://econsultancy.com Mon, 21 Jul 2014 03:00:00 GMT There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make the most of … Read more… Read More »

Marketing Strategies for Mobile Web Sites

Marketing Strategies for Mobile Web Sites In today’s fast changing and dynamic world all the companies are looking forward to promote their product and services to a wide range of customers in a shorter span of time. Hence in order to put their idea into action they use various methods of marketing strategies. One of… Read More »

CMO’s Top Challenges?

From a recent IBM Survey: • Growth of Channels and Devices – connecting all of the various sales, marketing and business intelligence systems to enable a coherent flow of information and analysis where and when it’s needed • Customer Collaboration and Influence – building relationships between customers, sales teams and customer service reps and delivering… Read More »

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot. After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five… Read More »

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively. Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization. 2014’s social… Read More »

B2B & B2C buying process : Inbound Marketing

The B2B & B2C buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via Google /Bing searches and social media research. The traditional method of only using outbound selling no longer applies—today’s sales teams must engage in inbound marketing and… Read More »

What you should know about SEO Process ?

  What you should know about SEO Process SEO can be divided into two main categories: on-page/ in web site SEO and off-page SEO. On-page SEO On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Page titles are one of the most important on-page… Read More »

12 Inbound Marketing Tips for 2014

12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe… Read More »

Busting the Biggest Digital Marketing Myths

Busting the Biggest Digital Marketing Myths Inbound marketing is growing faster than ever! In an era where 90% of consumers use search engines to conduct product research, implementing an integrated digital marketing strategy can allow your business to get found, convert leads, and close sales. Due to this emerging discipline’s meteoric growth over the past 5 years, … Read More »

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