By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research, entitled What Americans Do Online, revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
Despite the almost unlimited nature of what you can do on the web, 40 percent of US online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.
Email Remains Top on Mobile Internet Activities
The way US consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of US mobile Internet time.
52% of all web traffic is video (according to industry watchdog, eMarketer)
– More than 70% of all web visitors watch online video (according to NY Times)
– YouTube had 9.5 billion videos viewed by 138 million Americans in one month (according to comScore Media Metrix)
– The average YouTube visitor spends 27 minutes watching video per day
– Because video is so popular, video links and clips often show up before other content
Here are few samples of our ” web site video marketing ” videos .
Approx 1 to 2 min’s long
Perfect for video optimisation / video SEO to get brand visibility and backlinks to your web site …
Web 2.0 Video Distribution … CALL us for your custom web site VIDEO SEO production today @ 281-570-5804
SEO + SOCIAL MEDIA MARKETING = Increased Traffic to Site
Increased search engine visibility effectively drives traffic to your site from high growth web properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic sources .
Increase Revenue
New opportunities in customized / useful content and increased user engagement = increased revenue$
Powerful Customer Relationships
Creation of valuable customer relationships through social media networks that increase brand visibility and loyalty, cultivation of a rich network of evangelists and ongoing dialogue that will provide valuable input will result in Amplified Brand Presence
Distribution of content throughout social media sites will amplify marketing efforts and manage brand’s public perception through social media communities
Increased Traffic to Site
Increased search engine visibility effectively drives quality traffic to your site from high growth web 2.0 properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic.
There are currently lots of speculations about traffic and leads generated from social networks like twitter, myspace, Facebook, digg, Linkedin and so on. Also, generating traffic from these networks can be a pretty difficult thing to do considering the competition and the number of people who are using this avenue. To make the most out of social media marketing, there are a few things an advertiser or business must be able to successfully do properly. These include:
==>> Video Marketing and Video optimizarion / Video SEO
==>> Guest Posting on Blogs
==>> Blog Commenting and custom Blogs designing
==>> Twitter and Facebook and Linkedin message management
==>> Social Bookmarking on key high traffic and high page rank sites
==>> Optimizing your website for both speed and maximum search engine visibility
==>> Directory Submissions
==>> Web 2.0 properties
==>> SEO Optimized Press releases
==>> Article writing and syndication and so on
All of these methods and more are very powerful and are capable of getting your web site higher rankings on the TOP search engines. But they can only be combined effectively by seasoned search engine optimization experts and SOCIAL MEDIA marketing specialists. Think about it this way: there are many ingredients that you need to make a decent meal. However, only an experienced cook or chef can easily take the ingredients and combine it together to produce a mouth-watering meal.
>>>>> The ability to understand the crowd in these markets and effectively convince them to willingly leave their contacts or purchase a product or service & engage with you.
These two important criteria are what SEOHoustonweb.com in Houston ,Texas bring to the table where social media marketing is involved. The experience, knowledge and understanding of these crowds help ensure that all clients get optimal results.
SEOHoustonweb.com is one of the top rated SEO firms located in Texas. With both proven and experienced search marketing and social media experts to look after your on going campaigns, you cannot go wrong. To increase your website’s visibility, get top rankings on the search engines and manage your PPC campaigns, Call 281-570-5804 or visit seohoustonweb.com for your free quotes and advise on your web site and interactive social media strategy assessment right now.
MUST check into one critical area before engaging a Interactive Marketing Agency :
Find out their ” Actual Experience ” and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies. & How many ” Full Time ” permanent staff they have for SEO , PPC & SOCIAL MEDIA campaigns ? Buyer Beware !
Here are some of the facts about social media usage
Facebook alone has more than 300 million active users and HALF of those users log in on any given day.
20% of US adults use Twitter or some similar “status update service” (Pew Research Center).
77% of active Internet users read blogs.
More than 4 in 5 bloggers post product or brand reviews and blog about products they love or hate.
27 billion people—11% of all internet users—consumed podcasts in 2009.
By 2013, podcast consumption is predicted to exceed 37 billion users, which is projected to be about 17% of all Internet users.
The top 5 article web sites attract 20 million viewers per month.
The top 10 social book marking web sites attract more than 80 million visitors each month.
The NEED to harness the power of social media for your business is apparent here. It’s an absolute must for building brand, positioning yourself as an expert, driving qualified web site traffic, and connecting with your customers.
You Tube, FaceBook, MySpace, Flickr.com have huge traffic volume. In order for your business to plug into these web 2.0 and social media properties , you need proven / experienced experts like us @ epromotionz who can help market your business. There are thousands of Social Media web sites, but we only select the best sites which can get you to your desired audience.
We will regularly generate Social Media content for you in blogs , writing custom subject matter articles to creating profiles on Social Networking web sites or creating viral videos and distributing them on social media properties like YouTube . or creating a presentation around your Unique Value Proposition and publishing the presentation on major presentation websites. We know that No two companies are the same so , we create a custom social media marketing plan based on your unique business requirements and your target Audience.
With the massive reach of social news sites, the blogs/ content we create for you will build natural links to your main web site.
we only select the best sites which can get you to your desired audience.
www.SEOHoustonblog.com provides PROVEN Web marketing Solutions . Must LOOK into an ” SEO Agency’s ” actual track record , # of projects done , # of full time staff PRIOR to engaging with them. Buyer Beware . call Andy @ 281-570-5804 for 30 MIN CONSULTATION.
BIG decision that can potentially improve your web site performance and save time and money in marketing, but , you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEO’s and other agencies and consultants provide useful services for web site owners, here is a snap shot of our typical on going SEO services we provide for our clients :
Review of your site content or usability / navigation structure
Technical advice on web site development: for example, hosting, redirects, error pages, use of Java Script ,Flash usage …etc
Content development and content writing
Management of online business development campaigns and social media optimization
Keyword research …on going
SEO coaching
Expertise in specific target markets and geographies.
MUST check into 2 critical areas before engaging a SEO Agency :
1. Experience and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies.
2. SKILLS ? : FIND OUT : HOW MANY ” FULL TIME ” PROGRAMMERS , DESIGNERS AND CONTENT WRITERS they have on staff . & ask about their staffs education and work histories aswell .
Some useful questions to ask an SEO include ( reff from : Google web master central )
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google whatsoever.
Be careful if a company is secretive or won’t clearly explain what they intend to do. ASK :
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What’s your experience in my industry?
What’s your experience in my country/city?
What’s your experience developing international sites?
What are your most important SEO techniques?
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn’t distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from “fake” search engines, spyware, or scumware
has had domains removed from Google’s index or is not itself listed in Google
MUST DO YOUR DUE DELIGENCE ! BUYER BEWARE ! IT IS YOUR BUSINESS BRAND NAME THAT IS AT STAKE HERE !
PPC = pay per click advertising on search engines like google , yahoo & bing is a great way to drive targeted traffic to your web site because you only pay for actual clicks to your site. It allows you to get maximum exposure in your targeted key words, while you control the amount you want to on a daily basis on your PPC marketing campaign. You can very clearly track the effectiveness of your PPC ad campaign.
We Target your PPC ads to only show to people searching in a particular state, city or region for your key words .
Pay per click marketing however takes lots of practice, patience and knowledge. It is important to really understand all angles and stages of the campaign process to actively execute a proper AD campaign that can help you build SALES . When done right PPC can be a very powerful tool to help grow any business. When done incoreectly a business can quickly burn through ad budget and find themselves at the starting line again.
Our pay per click advertising management method is very analytical and results-driven. We use our proven and methodical approaches that executes a customized pay per click strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we ALWAYS tailor each campaign to address the unique needs and objectives of the client. This way, our clients reap the maximum possible benefit from this dynamic evolving PPC campaign strategy.
We regard our clients as long term business partners rather than accounts, we explain OUR campaign results frequently so that we gain their input and insight.
Good Web design is essential to every online property. Whether generating leads or selling products, an attractive and functional , usable web site design will keep users on your site. On the other hand, a poor design or confusing navigation will chase users away and most of them will never come back.
A tag line is a statement or a motto that represents your company’s website philosophy & your brand’s value proposition and mission. It should be the most obvious element on a website’s front page and clearly describe the web site valur and promise in one phrase. Statistics show that a web site has just eight seconds to capture a visitor’s attention and cue them to browse the site further. Without a clear tag line a web site will have a hard time keeping visitors long enough to browse the inner pages.
andyalagappan.com is a leading web design, Blog design , web marketing and e- marketing solutions company. We specialize in developing e-business solutions, for small and medium sized businesses. From coast to coast we have proven to be the logical choice. With over 10 years experience in the e-business, we have been providing our clients with excellence in on line marketing & web site marketing solutions.
Our social media marketing consultation : Social media usage and popularity continues to grow . Customers have the desire to share and learn and conduct reaearch online regarding issues that affect them. Social media sites like facebook , twitter , linkedin etc … etc … etc gives them the platform to do it.
So even though it is a hot topic nowadays, just having a facebook page and some fans isn’t a social media strategy. While social media marketing done properly will give you the unparalleled ability to communicate directly with your customer base with useful information , you need to have a plan. call us today !
The Web is going social and you need be in the conversation. By ignoring it , it wont go away ! This is not a passing Fad !
832-677-4620 / 281-570-5804
