About Andy Alagappan

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

B2B SEO – An Overview

SEO forms an integral part in making your business known. SEO can be either B2C (Business to customers) or B2B (Business to business). This article aims at providing an overview for B2B SEO. There are different reasons why a business would want a B2B SEO, First being to make your presence felt in the enormous world of search engines, secondly to generate more business and more brand goodwill.

You need experts to help you in SEO & SMO & PPC ; it requires strong keyword research abilities along with constant updates to maintain the search engine page ranking.

That explains the need of an proven expert SEO Agency firm. We are one such organization that offers you full range of proven services in the field of SEO, SMO & PPC . One of these services is internet / interactive marketing services. We also offer social media marketing services which promises increased traffic on your website. Social media marketing is the next big thing when it comes to SEO. Having your organizations fan page and the increasing number of fans is a proven method to drive heavy traffic on your website. B2B SEO also aims not only at generating traffic and attracting prospects but also enabling the prospects to initiate call to action like a purchase, fill an inquiry form or a survey form , request a white paper & sign up for your newsletter etc. While there are many companies that offer SEO services, you need to beware of fraudulent firms who do not have the TRACK RECORD ,the full time staff resources to execute or manage many campaigns

Do thorough research before employing an SEO, SMO & PPC firm because the reputation of your business is at stake. There are many other things that can be added to this brief overview of B2B SEO; however , I have just given an outline about the same.

Effective Uses of on line PPC Advertising for B2B Marketing .It works !

PPC is a effective form of performance-based on line advertising for B2B Marketers — in other words, the advertiser pays only when results in a click on the ad. This makes PPC different from most forms of traditional offline marketing, including TV, radio, print, and outdoor. In traditional marketing, the advertiser pays for the ad placement — whether or not the placement gets results. Additionally, traditional media requires a not-insignificant investment in the ad creation process. Designers, copywriters, air talent, and broadcast studios are all heavily involved long before a traditional ad hits the marketplace — and that means long lead times, sometimes of several months. Since PPC ads are primarily text-based, one person can create and launch the ads in a very short amount of time .Effective Uses of PPC Advertising

PPC advertising is highly effective because it’s highly measurable. Advertisers can get data at a very detailed level, letting them know exactly what is working and what isn’t. Here are the most common and effective uses of PPC advertising. Search PPC AD’s also reaches potential customers at just the right moment: when they’re actively searching for a product or service, which is a direct marketer’s dream. While these elements are important to other types of advertising, PPC’s trackability and immediacy makes it a very effective tactic for direct marketers to employ, along with compelling offers and a strong call to action

Immediate AD Copy / EffectivenessTesting

Direct mail advertisers have been AD Copy testing for years. But while a direct mail test takes months to get results, PPC tests take only days or weeks. Nearly every element of PPC can be tested, but here are some of the most common tests:

Specific Keywords. Advertisers can use PPC to discover what keywords or key word phrases their customers are searching for and which of these key word phrases drives the most conversions for their business.

PPC Ad copy. Which advertising message grabs the most attention? Which message drives the most sales? PPC ad copy testing answers these questions.

PPC Ad Landing pages. One of the great aspects of PPC is that it’s possible to test multiple landing pages at the same time. Advertisers can learn which pages on their website drive the most sales.

PPC AD’s such as Google Ad Words , is quick to implement and provides immediate feedback on what’s working and what isn’t. The costs are controllable, and it’s a highly effective online testing tool.

Controllable AD Campaign cost. You decide how much you’re willing to spend per day, so it’s easy to stay within your budget.

Why on going SEO for B2B Marketers ?

SEO for B2B Marketers !

SEO remains, at its core, remarkably similar to what it was in early 2002 :

4 key points !

Make your web pages accessible
Target content with keywords that searchers employ to find your services
Build content that users will find useful and valuable and relavant
Earn editorial links from good web 2.0 sources

With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and concerns follow the same old formula:

With the release of their new indexing rule, Google has changed the search game forever. Forget classic on going monthly SEO process, from now on, it’s going to be all about Personalization

Local Results & Geo-Targeting
Instant Answers & OneBox Results
Google Knol
Customization Based on History
Universal Search

Honestly, every time you hear from some new change at Google indexing , ask yourself if this 4 step process has been fundamentally undermined. Call us to implement prover B2B SEO strategies for your Business . @ 281-570-5804 < Andy Alagappan

B2B Industrial and Business Marketing Houston

YOUR Brand Visibility is the engine that drives business to you online. Generating visibility for your company in search engines is paramount by implementing monthly SEO process .This will Drive targeted web site traffic, generate enquiries / leads and get some Google juice to the Web site you’re promoting.

FYI > Top 3 Benefits from SEO CAMPAIGN = GOOGLE / YAHOO/ BING campaign

•Web site brand visibility working 24 x 7 << BEING FOUND ON KEY WORD SEARCHES = 1st step •Provides highly targeted quality web site traffic & Lead generation •Local search results visibility for your Brand Our 3 step SEO Kick off questions !

Identify your target visitors or potential customers?
Who are you targeting, and why, this is going to be important in how your website is focused and how well it works.

How will they / Your prospects find you website?
Work out how you are going to drive traffic to your site. How are they going to know you exist and find you.

What key words and terms are important to Your prospect, so you can be found?
What are people going to be searching for when you want to be showing up. What services do you offer.

go here >>> << Call us to get started today !!

Industrial Marketing Houston . B2B Marketing Houston

Technical buyers, such as engineers, manufacturing plant floor management/personnel, and industrial purchasing agents are not impulse buyers. They don’t suddenly decide to buy, for instance, a motor for a precision dispensing machine. Instead, they have a specific need, project or design requirement. In this case, it could be a motor accurate enough for the detailed work that the machine needs to do, and that has a similar “footprint” to work with the existing ball screws and slides associated with the machine.

This is the Needs Awareness phase of the buy cycle. Once the need is identified, buyers begin the Research phase to discover what products or services will satisfy their need.

Because the buy cycle can be complex, long, and involve multiple decision makers, buyers typically access, use, and share varying amounts of information from multiple different sources. Suppliers who want to be found by potential buyers must establish a highly visible presence in those places where customers are looking for information and vendors.

Research typically starts with searching on the Internet. 73% of engineering, technical, manufacturing and industrial professionals spend three or more hours per week on the Internet for work-related purposes, as reported in the GlobalSpec 2009 Economic Outlook Survey. 62% visit six or more work-related Web sites per week. These professionals are searching for products, services and suppliers and use a number of information sources, including search engines, online catalogs, supplier Web sites . Additionally, 56% receive three or more work-related e-newsletters every month.

Marketers must understand the Industrial sales buy cycle to their marketing efforts, with specific online marketing programs that will help you reach potential buyers at all stages of the buy cycle, particularly the early stages where suppliers must be visible to their target customers.

How relevant is your web site content ?

If you’re not asking about your web site relevancy, you’re definitely failing at SEO . No one knowsfor sure exactly how specific factors affect rankings, But as a general rule of thumb, always prudent ask yourself regularly : What more can I offer the users who I want to attract ? How can I be the most relevant website on a particular topic ? This means an abundance of informativeweb site content, and a diversity of web site & blog content that a user might be interested in. Don’t just load your site down with text. Make sure to include PDFs, videos,case studies , testimonials , FAQ’s and even links to outside resources that would be helpful for your users. Do anything you can to make your site extremely user relevant and useful for a visiting user, even if that means providing links to outside resources. All This will help you rank higher in search engines results for your key words .

Our 4 easy steps… to your NEW web site !

Our 4 easy steps… to your NEW web site !

1. Web site project 1st Meeting and Consultation

This is the first step in realizing your web site. By this point, we’ve had some preliminary conversations over the phone regarding our services and your web site goals and needs , your domain name registration. Now it’s time to dig in to what you really want for your business website. We’ll discuss your goals and look and feel , logo designs if needed , specific pages and options, budgets, as well as timelines and expectations for both parties .

2. Web site project Agreement and First Payment

Once we’ve discussed your web site goals and options and you’re ready to commit to move forward, we’ll sign a project agreement and the first payment will be made. Timelines will be set, and the design phase will begin. (The first payment is 33% of the total web site project cost.)

3. Review and Discussion of Design Layouts

All our web site packages include one to two design layouts. A “ lay out ” is a static image representation of what your final site will look like. You’ll choose a look from our layout , and we’ll then discuss the various available options, changes to layout etc . Production Site & various stages of the web site project & finished and final coded web site will be posted in our servers .

4. Final Payment Implementation of Live Web Site

Once you’ve signed off on the final production site, the final payment is due. Once payment has been made, the production site is transferred to the public hosting account area, and is now 100% live to the public. – we offer two weeks of text/image updates free of charge. We offer update and maintenance on a regular basis, epromotionz offers discounted retainer contracts or pay-as-you-go hourly rates.

That’s it ! 4 steps to a new live web site It can’t get much easier than that.

Videos on line views grew by 12 %

Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of US activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for US online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.

Nielsen: Americans Spend Nearly a Quarter of Their Online Time on Social Networking Sites

Author Archives: Andy Alagappan

About Andy Alagappan

B2B SEO – An Overview

Effective Uses of on line PPC Advertising for B2B Marketing .It works !

Why on going SEO for B2B Marketers ?

B2B Industrial and Business Marketing Houston

Industrial Marketing Houston . B2B Marketing Houston

How relevant is your web site content ?

Our 4 easy steps… to your NEW web site !

Videos on line views grew by 12 %

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