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Author Archives: Andy Alagappan

About Andy Alagappan

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

Why B2B Firms should Consider ongoing SEO Services?

Search engine optimization or SEO is a must for your business web site . SEO refers to an umbrella of the activities that are undertaken by the SEO firms are social media marketing services and SEO services.

If you are a start up or a small or medium enterprise that is looking to attract more customers and have a steady trickle of revenue, than you must consider the SEO services. For novices; SEO services refer to an array of activities aimed at attracting higher traffic and increasing the visibility of your business. SEO services enhance the productivity of your site by making it more visible on the World Wide Web. Increased visibility on World Wide Web would refer to increased base of prospective leads. One needs to understand that SEO services can only help you indirectly to generate leads, converting these prospects into customers is completely in your control. Also SEO is an ongoing activity; it will take time to show considerable results. Expecting overnight results is only going to cause disappointments

Hiring a proven SEO services agency will help you to create a niche in the market. It will help you to achieve a distinguished identity amongst your competitors. Not only that, it will help you create a global presence and contribute strongly to your returns on investment. Always hire experts from the industry, who will provide you ethical results . Do your due deligence , it ‘s your brand name that’s at stake here ! Don’t be lab rat for newbie small SEO agency who has little experience !

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

B2B Marketing with Video

Video Marketing

Did you know?

Video boost conversion rates by an average of 9%.
(Internet Retailer, October 2010)

Products that have videos are 95% more likely to be bought.
(Internet Retailer, April 2010)

Video adds two minutes to visitors’ stays on retail sites.
(Comscore, August 2010)

Video increases the likelihood of a front-page Google search result by 96% with proper page optimization.(Forrester, January 2010)

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

Winning Customers With Industrial marketing

Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best quality at the most competitive prices. Industrial marketing is an on going process. One needs to attract more and more customers and establish newer relationships to gain more revenue and increase the turnover.

Entrepreneurs have realized that they need to focus on winning customers. You can win customers by publicizing your business. The most important aspect of publicizing your business is to have a web site. One should hire a good web design Houston professional to design their business web site. Once the site is live you can hire the best Houston SEO Company or professional to optimize your website for the search engines. One can also take a step forward and employ Houston social media marketing services to tap the potential of social media and social networking sites.

Once you have managed to drive traffic to your site, you should start concentrating on converting the traffic into leads and then moving these leads into sales. You should be prompt in handling the customer inquiries. Many a times you may get business because of the quick turnaround time to your associates query. Winning customers is the most important factors in success of industrial marketing Texas.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B Social Media Marketing !

B2B Social Media Marketing !

SEO = search engine optimization & social media marketing providers offer different innovative sources through which companies can grow and excel in their respective fields. There are innumerable practices through which one can garner huge amount of publicity. One needs to search new and innovative techniques for marketing. Following are some of the practices of social media marketing:

 Always Respond: Whether it is good or bad, do not hesitate to respond as a show host. People need to get a feeling of getting in direct contact with show hosts.

 Listen Attentively: Many people have the habit of not listening attentively. Such people keep on arguing and proving themselves right. You need to remember that audience is the key for success of a business.

 Consistency is the Key: People failing in social media marketing do not follow this rule properly. You need to come up with unique and fresh content on a regular basis, as this can enhance your market reputation and make your brand famous.

Did You Know:? Approximately 30 million people use social networking sites on a daily basis !

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B Marketing – employs profitable online marketing strategies

Online B2B Marketing has become the most preferred medium for marketing a brand along with social media marketing. Social media marketing needs to be managed by the most experienced and reliable agency to provide you expert advice and assistance in this field. B2B SEO helps your company to maximize your profits by generating leads and sales. These leads would bring in the desired customers who will email, call, or join a newsletter, request a free report thereby creating the scope for future sales. This in turn helps in the maximization of profits through increased sales.

A proven SEO Agency helps to drive the profits and sales of your company in two basic ways. Firstly, they try to attract the prospective customers or clients who are interested in your company’s products. Lastly, they move your client take the necessary action in acquiring your product once they have visited your website. Acronyms and technical names like PPC, SEO, SMO, etc are specific strategies that a proven B2B Marketing Agency uses to pull in more prospective customers into your website and then getting these visitors to drive your company profits by purchasing your products or services.

An experienced SEO Agency is aware about the fact that around 22 billion searches are done in a single month for information, products, and services. With 90% of these searches being done in google, yahoo and others it becomes easy for online marketers to attract customers towards particular websites and in turn enhancing the traffic to a great extent. Therefore, a proper marketing strategy in B2B Marketing is an essential requisite in achieving higher sales with increased profits. So join hand with a an experienced B2B SEO Agency to take your business to greater heights.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Social Media Marketing

A major marketing strategy that is gaining popularity today is Social media marketing, which makes use of social media websites like Facebook, MySpace, LinkedIn and the like to connect with potential and existing customers. These are websites that are extremely popular in connecting friends and family members and can be used to create business relationships amongst likeminded individuals. Through such sites, you can share videos, photos as well as comments on a variety of topics, which ultimately leads to increase in traffic to your website. Increased traffic signals increased profitability, which incidentally is the ultimate aim of every business. This can also be called another form of target oriented advertising as these sites ultimately help group likeminded individuals, who are then introduced to your product or service.

Using Social Media Effectively

The simplest way to ensure maximum success in social media is to provide shareable material with your customers or subscribers. In other words, a video or some content or photographs can be shared with your existing customers or group, allowing them to distribute it virally. Viral distribution of your content is very easy through such media and will therefore increase your customer base exponentially.

Social media websites

With the increasing popularity of this medium of marketing, it is hardly surprising that there is a deluge of social media websites in the World Wide Web today. Irrespective of the topic in question, there is a group formed which caters to it, whether it is new mothers group or a group of people interested in sports like skateboarding and the like. The kind of website you would choose for a particular topic would however, fall within these broad categories, namely,

• Business oriented websites like Facebook, LinkedIn, Ryze etc for business related groups
• Casual websites like Twitter, MySpace and Youtube for general topics of wide interest and informal conversations, and
• Sites like Amazon, Yelp, Kudzu and Google Help for reviewing the various sites available on the internet.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Interactive Marketing Houston

You may have heard about the advice to turn to expert services only when you are trying to market your business website but maybe it has not made so much sense to you. Somehow, you do not know the benefits that await you and your business if you can opt to heed this advice. Well, we shall consider some of the benefits that you would enjoy when you make this wise decision to entrust your business website on the hands of just an experienced expert.

First benefit, when you go for expert and a proven B2B interactive marketing agency in Houston, you would be double sure that your qualified prospects would increase. You are in business to make profits and this would only be when you increase your sales. You would not have an increase in sales when your qualified prospects are not increasing. You would need to have the prospects and then convert them into sales and this is what the expert would do for you.

Now, your question would be on how you would have these qualified prospects increase. The concept that the expert firm you would contract to do this would zero on is very simple to understand. When a prospect is seeking a service that you may offer, they would use the search engines and they would use keywords.

These keywords would generate search results and these results are always ranked on the pages of the search engine. There is a belief that those that rank highest and in the first pages are the best providers. So, with a proven and very experienced interactive marketing , what you would achieve is this first page listing so that at least you stand a chance of getting a click.

There are other benefits that you would find such as getting most relevant and qualified sales leads, increasing your brand awareness and visibility and last but not least, you would have made a choice of the most cost effective marketing ROI. Yes, you know what it would grant, the choice is still yours, do you need these benefits?

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Why web site videos for B2B Marketing !

A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online video than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.

Video can be highly effective for merchants. The executives surveyed reported taking a wide variety of actions after watching online videos, with about two-thirds visiting vendor websites subsequent to viewing and more than half searching for more information. Especially among younger executives, likelihood of making a purchase was high.

Generational differences ran throughout the Forbes research, with a split in behavior at age 50. While the youngest executives were most interested in video across the board, baby boomers in their 40s had comparable participation levels. It was older executives who had not yet gotten on board with video, and business-to-business marketers must continue to reach them through other means.

But video has only become more important for the younger set, and marketers can depend on them to watch, pass along, recommend—and often, enter the purchase funnel. ( emarketer )

Call us today for your FREE 30 min web marketing strategy session re how to incorporate web site videos . Andy @ 281-570-5804 .

VISIT >> https://andyalagappan.com/video-seo-optimization/ for info

B2B SEO : Key Components

As far as B2B or business to business communication and contact is concerned it involves a lot of penetration in the market as well as creating a brand name for the products. This is not possible without hiring B2B SEO agency services. Find a very experienced service provider that enables your website maximum optimization on the internet. There is no space for ‘being lucky’ to rank on the first page of a search engine; a lot of effort goes into the top ranking process. B2B SEO agency helps you to save a lot of valuable time in your endeavor towards capitalizing on B2B marketing Houston.

SEO services help businesses to develop quality content, use impressive videos, images, key words, key phrases, etc. for increasing business revenue.

With the best use of social media marketing along with B2B SEO your business can be made available to different customer bases and that too, all at one time! Customers keep searching for the best vendor online. You can make your business visible with effective interactive marketing via search engine optimization services. Important touch points should be targeted at so that customers are convinced about quality products and services that your business provides. A B2B marketing agency assists you in remaining visible on many of the websites with high authority which speak positively about your services and products and in the process generate demand for them.

Social media marketing basically is quite different from selling directly to the consumer. The main aim of marketing with the help of social media is to communicate or inform your customers about your business presence and that your products can be best used to satisfy their needs cost effectively. Industrial marketing is an excellent method of marketing products from one business to another business for which hiring reputed B2B SEO agency services is very necessary. These services ensure deployment of the best video SEO optimization techniques to enhance greater visibility on various search engines on the internet.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B SEO – search marketing

Marketing over the web with the help of SEO agency is the proven approach today if you are struggling to attract traffic towards your website. Various SEO services can help in developing some of the best strategies for internet marketing. Before a competitor’s site starts attracting visitors, you need to make sure that B2B marketing is deployed in a very effective manner. No guarantee can be given for how high you could rank on the search engine because every day efforts are being made by the B2B marketing agencies to improve performance as far as website ranking is concerned .

With an SEO , PPC & SMO effort you will be able to estimate about the amount of qualified traffic that could get attracted to your website. It is very important to focus on this aspect of social media marketing as this will give you an idea about the amount of revenue that could be generated. Being on the first page of any search engine will surely help you to generate a lot of revenue and for this hiring a very experienced B2B SEO agency services is the magic mantra. Figuring out the approximate number of people to visit your website is possible with the use of right kind of keywords, key phrases, relevant content and content quality.

Quality SEO agency services can be hired for effective industrial marketing and specialized video SEO optimization services that will help further in improving quality of your business. It is only the content that matters on the website, but if the website incorporates special features like video, SEO PPC & SMO services make sure that that these areas are optimized. Interactive marketing can thus be conducted in the most effective way with the help of high quality & very experienced SEO PPC & SMO agency services. Following up and measuring website ranking status enables you to decide the right kind of SEO services that your website will need.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

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