About Andy Alagappan

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

Do you have good B2B Web site content ?

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Mobile Web Sites for Smart Phones

Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.

Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.

Accessing local content via mobile applications is also on the rise. While local mobile content users most frequently access local content via a browser (73%), about 56% of local content users do so through an application, up 34% year-over year.

What are the key takeaways?

With so many consumers using mobile to conduct local business searches, local businesses can no longer ignore mobile as an advertising medium.

Local businesses should invest in building mobile-friendly websites so consumers can easily access their content in mobile browsers. Restaurants, for example, should prepare mobile-friendly menus and reservations tools.

Local businesses should ensure they are listed among all major online business directories, ranging from Internet Yellow Pages to local search sites such as CitySearch and Yelp, so that consumers can easily find them no matter what service they are using. They should also check to make sure their listings appear among listings in popular local search applications.
Given the high percentage of local mobile content accessed by smartphones with GPS capability, local businesses should explore whether opportunities to advertise via location-based advertising platforms such as Foursquare and Gowalla make sense for them.

source : “State of Local Search” study, prepared by comScore for the Local Search Association,

Call us today for a FREE SEO / Mobile marketing Campaign analysis for your business @ 281-570-5804 .

Internet Marketing, SEO Service !

Internet Marketing, also known as online marketing or digital marketing, means promoting your products or services on the internet. There are different types of Internet marketing models like E-commerce, Affiliate marketing and Niche internet marketing. In E-commerce model, goods and services are directly sold to the consumers (e.g.: Amazon.com) or businesses (e.g.: American Express open) or directly from customer to customer (e.g. eBay.com). Affiliate Marketing is a type of internet marketing where the product is developed by one company and sold by another company earning commission on every transaction made (e.g.: Kayak.com). Niche internet marketing deals with selling of specialized products and goods, for example, ikea promotes high level marketing of Home Furniture whereas Buycouchesonline.com focuses specifically on Couches and Sofas.

Whichever model you use, make sure to take advantage of SEO service. SEO stands for Search Engine Optimization which is a process of improving the visibility of your webpage or website in a given search engine. It can be done via paid or unpaid listings. For example, when you use ‘Google’ to search any website, the top most highlighted results as well as the ones on the right hand side bar are the paid listings whereas the rest of them are natural or un-paid listings. SEO service helps you by putting your website on the top of these searched pages thus making it more visible. The higher the site appears in the search results, the more number of clients or customers it will gain.

SEO service providers incorporate SEO strategies and algorithm in your website changing its HTML (Hyper Text Mark-up Language) code and the web appearance in order to improve its visibility over the net. SEO service providers help in improving your website page rank with the desired key words and phrases by using the search engine optimization techniques and implement internet marketing campaign to benefit you in staying ahead with your competitors. Those SEO service providers that adhere to the guidelines and rules set up by search engine giants, like Google, Yahoo or Bing, are called as White Hat SEO whereas those using illegal techniques and methods to improve the website visibility are called as Black Hat SEOs.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Local SEO is critical for your small business

LOCAL SEO / search marketing

Why Local SEO is critical for your small business
Search engine optimization local, sometimes known as local SEO is becoming increasingly important on the web today. A few years ago there was virtually no discussion about optimizing a site for local search, however, has changed in a very short period of time.

In general, the web is rapidly changing and competition is increasingly fierce. In addition, consumers are more knowledgeable when it comes to finding exactly what they want on the web. Is the increase in the education of these consumers has led to the growth of local search marketing local SEO.

Therefore, what is local SEO? In short, it is optimization of a website in an attempt to rank higher in search engines for more localized terms. A good example would be the term “personal injury lawyer in Houston.”

In the above example, by adding the city of Houston, believes the term is located. As previously mentioned consumers online are becoming more efficient in locating the precise information they want to find on the web.

Thus, it makes more sense to the search terms that include your local state or city that makes the search for broader and more generic terms. This gives better search results and ultimately means that customers happy.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

LOCAL SEO

Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.

It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and Germany. During that period, searches for reviews were up 98 percent; searches for coupons were 339 percent; Local search was up 177 percent; and searches for weight loss were up 154 percent. Eighty-three percent generally rely on “trust places” like user ratings or product reviews, says Sebastian, citing data recently released by Booz Allen.

“New behavior drives a surge in search volume,” says Sebastian. “You have to sell; have to optimize; and sell to repeat customers. (Especially when) they are making the emotional part of their decision.”

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

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About Andy Alagappan

Do you have good B2B Web site content ?

Mobile Web Sites for Smart Phones

Local SEO is critical for your small business

LOCAL SEO

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