When the process of SEO or Search engine optimisation was first introduced, most people took a while before they could actually understand and accept the methodology based on which this form of optimising of one’s website and its content is done. However with the passage of time and by looking at the very obvious results of implementing on going SEO techniques to one’s website and its content, this form of optimization began to gain popularity.
The present day scenario is such that no one considers web site SEO process to be an option rather they consider it to be one of the basic requirements of having a good on line website visibility. Since search engine optimisation basically studies the pattern and frequency of using words and phrases which can help websites reach a good ranking in the list of search results which are displayed by different search engine, there is no doubt that it is a systematic and methodical process which has got its due in terms of its popularity.
• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed
• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness
The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.
Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.
While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.
It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
Online B2B Marketing has become the most preferred medium for marketing a brand along with social media marketing. Social media marketing needs to be managed by the most experienced and reliable agency to provide you expert advice and assistance in this field. B2B SEO helps your company to maximize your profits by generating leads and sales. These leads would bring in the desired customers who will email, call, or join a newsletter, request a free report thereby creating the scope for future sales. This in turn helps in the maximization of profits through increased sales.
A proven SEO Agency helps to drive the profits and sales of your company in two basic ways. Firstly, they try to attract the prospective customers or clients who are interested in your company’s products. Lastly, they move your client take the necessary action in acquiring your product once they have visited your website. Acronyms and technical names like PPC, SEO, SMO, etc are specific strategies that a proven B2B Marketing Agency uses to pull in more prospective customers into your website and then getting these visitors to drive your company profits by purchasing your products or services.
An experienced SEO Agency is aware about the fact that around 22 billion searches are done in a single month for information, products, and services. With 90% of these searches being done in google, yahoo and others it becomes easy for online marketers to attract customers towards particular websites and in turn enhancing the traffic to a great extent. Therefore, a proper marketing strategy in B2B Marketing is an essential requisite in achieving higher sales with increased profits. So join hand with a an experienced B2B SEO Agency to take your business to greater heights.
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
You may have heard about the advice to turn to expert services only when you are trying to market your business website but maybe it has not made so much sense to you. Somehow, you do not know the benefits that await you and your business if you can opt to heed this advice. Well, we shall consider some of the benefits that you would enjoy when you make this wise decision to entrust your business website on the hands of just an experienced expert.
First benefit, when you go for expert and a proven B2B interactive marketing agency in Houston, you would be double sure that your qualified prospects would increase. You are in business to make profits and this would only be when you increase your sales. You would not have an increase in sales when your qualified prospects are not increasing. You would need to have the prospects and then convert them into sales and this is what the expert would do for you.
Now, your question would be on how you would have these qualified prospects increase. The concept that the expert firm you would contract to do this would zero on is very simple to understand. When a prospect is seeking a service that you may offer, they would use the search engines and they would use keywords.
These keywords would generate search results and these results are always ranked on the pages of the search engine. There is a belief that those that rank highest and in the first pages are the best providers. So, with a proven and very experienced interactive marketing , what you would achieve is this first page listing so that at least you stand a chance of getting a click.
There are other benefits that you would find such as getting most relevant and qualified sales leads, increasing your brand awareness and visibility and last but not least, you would have made a choice of the most cost effective marketing ROI. Yes, you know what it would grant, the choice is still yours, do you need these benefits?
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
Social Media Strategy Development
We help to Identify contextual content, brand value proposition messages, with the greatest potential for our clients’ social media engagement.
We help Create a roadmap based on our clients marketing goals and help coordinate and execute social media marketing campaigns as a key component of the overall on going search engine marketing strategy execution .
Social Media Distribution
We also help and write and Optimize press releases,content articles , videos and other online media to maximize distribution throughout social media networks .
Social Media Campaign Management
We also Manage clients’ social media initiatives in coordination with our clients other search engine optimization and paid search marketing efforts.
“85 percent of business owners surveyed said that social media was indeed generating exposure for their businesses.” -Entrepreneur / April 2010
“74 percent of small business owners, which have been using social media , say it’s
helped them close business.” “Seventy-three percent reported a significant rise in search
engine rankings.” -Inc. Magazine / April 2010
This is the first step in realizing your web site. By this point, we’ve had some preliminary conversations over the phone regarding our services and your web site goals and needs , your domain name registration. Now it’s time to dig in to what you really want for your business website. We’ll discuss your goals and look and feel , logo designs if needed , specific pages and options, budgets, as well as timelines and expectations for both parties .
2. Web site project Agreement and First Payment
Once we’ve discussed your web site goals and options and you’re ready to commit to move forward, we’ll sign a project agreement and the first payment will be made. Timelines will be set, and the design phase will begin. (The first payment is 33% of the total web site project cost.)
3. Review and Discussion of Design Layouts
All our web site packages include one to two design layouts. A “ lay out ” is a static image representation of what your final site will look like. You’ll choose a look from our layout , and we’ll then discuss the various available options, changes to layout etc . Production Site & various stages of the web site project & finished and final coded web site will be posted in our servers .
4. Final Payment Implementation of Live Web Site
Once you’ve signed off on the final production site, the final payment is due. Once payment has been made, the production site is transferred to the public hosting account area, and is now 100% live to the public. – we offer two weeks of text/image updates free of charge. We offer update and maintenance on a regular basis, epromotionz offers discounted retainer contracts or pay-as-you-go hourly rates.
That’s it ! 4 steps to a new live web site It can’t get much easier than that.
SEO + SOCIAL MEDIA MARKETING = Increased Traffic to Site
Increased search engine visibility effectively drives traffic to your site from high growth web properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic sources .
Increase Revenue
New opportunities in customized / useful content and increased user engagement = increased revenue$
Powerful Customer Relationships
Creation of valuable customer relationships through social media networks that increase brand visibility and loyalty, cultivation of a rich network of evangelists and ongoing dialogue that will provide valuable input will result in Amplified Brand Presence
Distribution of content throughout social media sites will amplify marketing efforts and manage brand’s public perception through social media communities
Increased Traffic to Site
Increased search engine visibility effectively drives quality traffic to your site from high growth web 2.0 properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic.
There are currently lots of speculations about traffic and leads generated from social networks like twitter, myspace, Facebook, digg, Linkedin and so on. Also, generating traffic from these networks can be a pretty difficult thing to do considering the competition and the number of people who are using this avenue. To make the most out of social media marketing, there are a few things an advertiser or business must be able to successfully do properly. These include:
==>> Video Marketing and Video optimizarion / Video SEO
==>> Guest Posting on Blogs
==>> Blog Commenting and custom Blogs designing
==>> Twitter and Facebook and Linkedin message management
==>> Social Bookmarking on key high traffic and high page rank sites
==>> Optimizing your website for both speed and maximum search engine visibility
==>> Directory Submissions
==>> Web 2.0 properties
==>> SEO Optimized Press releases
==>> Article writing and syndication and so on
All of these methods and more are very powerful and are capable of getting your web site higher rankings on the TOP search engines. But they can only be combined effectively by seasoned search engine optimization experts and SOCIAL MEDIA marketing specialists. Think about it this way: there are many ingredients that you need to make a decent meal. However, only an experienced cook or chef can easily take the ingredients and combine it together to produce a mouth-watering meal.
>>>>> The ability to understand the crowd in these markets and effectively convince them to willingly leave their contacts or purchase a product or service & engage with you.
These two important criteria are what SEOHoustonweb.com in Houston ,Texas bring to the table where social media marketing is involved. The experience, knowledge and understanding of these crowds help ensure that all clients get optimal results.
SEOHoustonweb.com is one of the top rated SEO firms located in Texas. With both proven and experienced search marketing and social media experts to look after your on going campaigns, you cannot go wrong. To increase your website’s visibility, get top rankings on the search engines and manage your PPC campaigns, Call 281-570-5804 or visit seohoustonweb.com for your free quotes and advise on your web site and interactive social media strategy assessment right now.
MUST check into one critical area before engaging a Interactive Marketing Agency :
Find out their ” Actual Experience ” and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies. & How many ” Full Time ” permanent staff they have for SEO , PPC & SOCIAL MEDIA campaigns ? Buyer Beware !
Good Web design is essential to every online property. Whether generating leads or selling products, an attractive and functional , usable web site design will keep users on your site. On the other hand, a poor design or confusing navigation will chase users away and most of them will never come back.
A tag line is a statement or a motto that represents your company’s website philosophy & your brand’s value proposition and mission. It should be the most obvious element on a website’s front page and clearly describe the web site valur and promise in one phrase. Statistics show that a web site has just eight seconds to capture a visitor’s attention and cue them to browse the site further. Without a clear tag line a web site will have a hard time keeping visitors long enough to browse the inner pages.
andyalagappan.com is a leading web design, Blog design , web marketing and e- marketing solutions company. We specialize in developing e-business solutions, for small and medium sized businesses. From coast to coast we have proven to be the logical choice. With over 10 years experience in the e-business, we have been providing our clients with excellence in on line marketing & web site marketing solutions.
Our social media marketing consultation : Social media usage and popularity continues to grow . Customers have the desire to share and learn and conduct reaearch online regarding issues that affect them. Social media sites like facebook , twitter , linkedin etc … etc … etc gives them the platform to do it.
So even though it is a hot topic nowadays, just having a facebook page and some fans isn’t a social media strategy. While social media marketing done properly will give you the unparalleled ability to communicate directly with your customer base with useful information , you need to have a plan. call us today !
The Web is going social and you need be in the conversation. By ignoring it , it wont go away ! This is not a passing Fad !
832-677-4620 / 281-570-5804
