Tag Archives: B2B Marketing Houston

B2B Social Media Marketing !

B2B Social Media Marketing !

SEO = search engine optimization & social media marketing providers offer different innovative sources through which companies can grow and excel in their respective fields. There are innumerable practices through which one can garner huge amount of publicity. One needs to search new and innovative techniques for marketing. Following are some of the practices of social media marketing:

 Always Respond: Whether it is good or bad, do not hesitate to respond as a show host. People need to get a feeling of getting in direct contact with show hosts.

 Listen Attentively: Many people have the habit of not listening attentively. Such people keep on arguing and proving themselves right. You need to remember that audience is the key for success of a business.

 Consistency is the Key: People failing in social media marketing do not follow this rule properly. You need to come up with unique and fresh content on a regular basis, as this can enhance your market reputation and make your brand famous.

Did You Know:? Approximately 30 million people use social networking sites on a daily basis !

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B SEO – search marketing

Marketing over the web with the help of SEO agency is the proven approach today if you are struggling to attract traffic towards your website. Various SEO services can help in developing some of the best strategies for internet marketing. Before a competitor’s site starts attracting visitors, you need to make sure that B2B marketing is deployed in a very effective manner. No guarantee can be given for how high you could rank on the search engine because every day efforts are being made by the B2B marketing agencies to improve performance as far as website ranking is concerned .

With an SEO , PPC & SMO effort you will be able to estimate about the amount of qualified traffic that could get attracted to your website. It is very important to focus on this aspect of social media marketing as this will give you an idea about the amount of revenue that could be generated. Being on the first page of any search engine will surely help you to generate a lot of revenue and for this hiring a very experienced B2B SEO agency services is the magic mantra. Figuring out the approximate number of people to visit your website is possible with the use of right kind of keywords, key phrases, relevant content and content quality.

Quality SEO agency services can be hired for effective industrial marketing and specialized video SEO optimization services that will help further in improving quality of your business. It is only the content that matters on the website, but if the website incorporates special features like video, SEO PPC & SMO services make sure that that these areas are optimized. Interactive marketing can thus be conducted in the most effective way with the help of high quality & very experienced SEO PPC & SMO agency services. Following up and measuring website ranking status enables you to decide the right kind of SEO services that your website will need.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B SEO – An Overview

SEO forms an integral part in making your business known. SEO can be either B2C (Business to customers) or B2B (Business to business). This article aims at providing an overview for B2B SEO. There are different reasons why a business would want a B2B SEO, First being to make your presence felt in the enormous world of search engines, secondly to generate more business and more brand goodwill.

You need experts to help you in SEO & SMO & PPC ; it requires strong keyword research abilities along with constant updates to maintain the search engine page ranking.

That explains the need of an proven expert SEO Agency firm. We are one such organization that offers you full range of proven services in the field of SEO, SMO & PPC . One of these services is internet / interactive marketing services. We also offer social media marketing services which promises increased traffic on your website. Social media marketing is the next big thing when it comes to SEO. Having your organizations fan page and the increasing number of fans is a proven method to drive heavy traffic on your website. B2B SEO also aims not only at generating traffic and attracting prospects but also enabling the prospects to initiate call to action like a purchase, fill an inquiry form or a survey form , request a white paper & sign up for your newsletter etc. While there are many companies that offer SEO services, you need to beware of fraudulent firms who do not have the TRACK RECORD ,the full time staff resources to execute or manage many campaigns

Do thorough research before employing an SEO, SMO & PPC firm because the reputation of your business is at stake. There are many other things that can be added to this brief overview of B2B SEO; however , I have just given an outline about the same.

Effective Uses of on line PPC Advertising for B2B Marketing .It works !

PPC is a effective form of performance-based on line advertising for B2B Marketers — in other words, the advertiser pays only when results in a click on the ad. This makes PPC different from most forms of traditional offline marketing, including TV, radio, print, and outdoor. In traditional marketing, the advertiser pays for the ad placement — whether or not the placement gets results. Additionally, traditional media requires a not-insignificant investment in the ad creation process. Designers, copywriters, air talent, and broadcast studios are all heavily involved long before a traditional ad hits the marketplace — and that means long lead times, sometimes of several months. Since PPC ads are primarily text-based, one person can create and launch the ads in a very short amount of time .Effective Uses of PPC Advertising

PPC advertising is highly effective because it’s highly measurable. Advertisers can get data at a very detailed level, letting them know exactly what is working and what isn’t. Here are the most common and effective uses of PPC advertising. Search PPC AD’s also reaches potential customers at just the right moment: when they’re actively searching for a product or service, which is a direct marketer’s dream. While these elements are important to other types of advertising, PPC’s trackability and immediacy makes it a very effective tactic for direct marketers to employ, along with compelling offers and a strong call to action

Immediate AD Copy / EffectivenessTesting

Direct mail advertisers have been AD Copy testing for years. But while a direct mail test takes months to get results, PPC tests take only days or weeks. Nearly every element of PPC can be tested, but here are some of the most common tests:

Specific Keywords. Advertisers can use PPC to discover what keywords or key word phrases their customers are searching for and which of these key word phrases drives the most conversions for their business.

PPC Ad copy. Which advertising message grabs the most attention? Which message drives the most sales? PPC ad copy testing answers these questions.

PPC Ad Landing pages. One of the great aspects of PPC is that it’s possible to test multiple landing pages at the same time. Advertisers can learn which pages on their website drive the most sales.

PPC AD’s such as Google Ad Words , is quick to implement and provides immediate feedback on what’s working and what isn’t. The costs are controllable, and it’s a highly effective online testing tool.

Controllable AD Campaign cost. You decide how much you’re willing to spend per day, so it’s easy to stay within your budget.

B2B Industrial and Business Marketing Houston

YOUR Brand Visibility is the engine that drives business to you online. Generating visibility for your company in search engines is paramount by implementing monthly SEO process .This will Drive targeted web site traffic, generate enquiries / leads and get some Google juice to the Web site you’re promoting.

FYI > Top 3 Benefits from SEO CAMPAIGN = GOOGLE / YAHOO/ BING campaign

•Web site brand visibility working 24 x 7 << BEING FOUND ON KEY WORD SEARCHES = 1st step •Provides highly targeted quality web site traffic & Lead generation •Local search results visibility for your Brand Our 3 step SEO Kick off questions !

Identify your target visitors or potential customers?
Who are you targeting, and why, this is going to be important in how your website is focused and how well it works.

How will they / Your prospects find you website?
Work out how you are going to drive traffic to your site. How are they going to know you exist and find you.

What key words and terms are important to Your prospect, so you can be found?
What are people going to be searching for when you want to be showing up. What services do you offer.

go here >>> << Call us to get started today !!

Industrial Marketing Houston . B2B Marketing Houston

Technical buyers, such as engineers, manufacturing plant floor management/personnel, and industrial purchasing agents are not impulse buyers. They don’t suddenly decide to buy, for instance, a motor for a precision dispensing machine. Instead, they have a specific need, project or design requirement. In this case, it could be a motor accurate enough for the detailed work that the machine needs to do, and that has a similar “footprint” to work with the existing ball screws and slides associated with the machine.

This is the Needs Awareness phase of the buy cycle. Once the need is identified, buyers begin the Research phase to discover what products or services will satisfy their need.

Because the buy cycle can be complex, long, and involve multiple decision makers, buyers typically access, use, and share varying amounts of information from multiple different sources. Suppliers who want to be found by potential buyers must establish a highly visible presence in those places where customers are looking for information and vendors.

Research typically starts with searching on the Internet. 73% of engineering, technical, manufacturing and industrial professionals spend three or more hours per week on the Internet for work-related purposes, as reported in the GlobalSpec 2009 Economic Outlook Survey. 62% visit six or more work-related Web sites per week. These professionals are searching for products, services and suppliers and use a number of information sources, including search engines, online catalogs, supplier Web sites . Additionally, 56% receive three or more work-related e-newsletters every month.

Marketers must understand the Industrial sales buy cycle to their marketing efforts, with specific online marketing programs that will help you reach potential buyers at all stages of the buy cycle, particularly the early stages where suppliers must be visible to their target customers.