Tag Archives: B2B Marketing Houston

Pay per Click (PPC) Advertising

Pay per Click (PPC) Advertising

Pay per click is one of the easiest methods for companies to gain a good ranking for their company’s website on the internet. With the innumerable number of companies creating websites of similar nature it is becoming increasingly difficult for companies to retain a high ranking in search engine results in spite of following the best of SEO techniques.

So now they have the option of bidding in a manner which would enable them to get a good search engine ranking based on the amount of money they are willing to pay per click. If you are still wondering as to what is the point of getting a good website ranking then think again because only when your company’s website is visible on the internet and is easily accessible, that is when your company would get increased sales and profits. So it makes complete sense for people to bid for a higher ranking.

Pay Per Click Marketing

The popularity of Search Engine Optimization

The popularity of Search Engine Optimization

When the process of SEO or Search engine optimisation was first introduced, most people took a while before they could actually understand and accept the methodology based on which this form of optimising of one’s website and its content is done. However with the passage of time and by looking at the very obvious results of implementing on going SEO techniques to one’s website and its content, this form of optimization began to gain popularity.

The present day scenario is such that no one considers web site SEO process to be an option rather they consider it to be one of the basic requirements of having a good on line website visibility. Since search engine optimisation basically studies the pattern and frequency of using words and phrases which can help websites reach a good ranking in the list of search results which are displayed by different search engine, there is no doubt that it is a systematic and methodical process which has got its due in terms of its popularity.

SEO process is more that just few key words

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

Internet Marketing, SEO Service !

Internet Marketing, also known as online marketing or digital marketing, means promoting your products or services on the internet. There are different types of Internet marketing models like E-commerce, Affiliate marketing and Niche internet marketing. In E-commerce model, goods and services are directly sold to the consumers (e.g.: Amazon.com) or businesses (e.g.: American Express open) or directly from customer to customer (e.g. eBay.com). Affiliate Marketing is a type of internet marketing where the product is developed by one company and sold by another company earning commission on every transaction made (e.g.: Kayak.com). Niche internet marketing deals with selling of specialized products and goods, for example, ikea promotes high level marketing of Home Furniture whereas Buycouchesonline.com focuses specifically on Couches and Sofas.

Whichever model you use, make sure to take advantage of SEO service. SEO stands for Search Engine Optimization which is a process of improving the visibility of your webpage or website in a given search engine. It can be done via paid or unpaid listings. For example, when you use ‘Google’ to search any website, the top most highlighted results as well as the ones on the right hand side bar are the paid listings whereas the rest of them are natural or un-paid listings. SEO service helps you by putting your website on the top of these searched pages thus making it more visible. The higher the site appears in the search results, the more number of clients or customers it will gain.

SEO service providers incorporate SEO strategies and algorithm in your website changing its HTML (Hyper Text Mark-up Language) code and the web appearance in order to improve its visibility over the net. SEO service providers help in improving your website page rank with the desired key words and phrases by using the search engine optimization techniques and implement internet marketing campaign to benefit you in staying ahead with your competitors. Those SEO service providers that adhere to the guidelines and rules set up by search engine giants, like Google, Yahoo or Bing, are called as White Hat SEO whereas those using illegal techniques and methods to improve the website visibility are called as Black Hat SEOs.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

Why B2B Firms should Consider ongoing SEO Services?

Search engine optimization or SEO is a must for your business web site . SEO refers to an umbrella of the activities that are undertaken by the SEO firms are social media marketing services and SEO services.

If you are a start up or a small or medium enterprise that is looking to attract more customers and have a steady trickle of revenue, than you must consider the SEO services. For novices; SEO services refer to an array of activities aimed at attracting higher traffic and increasing the visibility of your business. SEO services enhance the productivity of your site by making it more visible on the World Wide Web. Increased visibility on World Wide Web would refer to increased base of prospective leads. One needs to understand that SEO services can only help you indirectly to generate leads, converting these prospects into customers is completely in your control. Also SEO is an ongoing activity; it will take time to show considerable results. Expecting overnight results is only going to cause disappointments

Hiring a proven SEO services agency will help you to create a niche in the market. It will help you to achieve a distinguished identity amongst your competitors. Not only that, it will help you create a global presence and contribute strongly to your returns on investment. Always hire experts from the industry, who will provide you ethical results . Do your due deligence , it ‘s your brand name that’s at stake here ! Don’t be lab rat for newbie small SEO agency who has little experience !

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

Winning Customers With Industrial marketing

Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best quality at the most competitive prices. Industrial marketing is an on going process. One needs to attract more and more customers and establish newer relationships to gain more revenue and increase the turnover.

Entrepreneurs have realized that they need to focus on winning customers. You can win customers by publicizing your business. The most important aspect of publicizing your business is to have a web site. One should hire a good web design Houston professional to design their business web site. Once the site is live you can hire the best Houston SEO Company or professional to optimize your website for the search engines. One can also take a step forward and employ Houston social media marketing services to tap the potential of social media and social networking sites.

Once you have managed to drive traffic to your site, you should start concentrating on converting the traffic into leads and then moving these leads into sales. You should be prompt in handling the customer inquiries. Many a times you may get business because of the quick turnaround time to your associates query. Winning customers is the most important factors in success of industrial marketing Texas.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .