we only select the best sites which can get you to your desired audience. The NEED to harness the power of social media for your business is apparent here. It’s an absolute must for building brand, positioning yourself as an expert, driving qualified web site traffic, and connecting with your customers.

What is B2B marketing and how to generate leads

B2B Business to Business marketing is marketing of products to businesses or other organizations for use in production of goods, general business operations or for resale to other consumers. B2B defines commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

B2B is also used in the context of communication and collaboration. When communication is taking place amongst employees, this can be referred to as “B2B” communication.
B2B marketing involves building valuable relationships to guarantee lasting customers; an important goal for any company, whether a mega retail corporation or a smaller family-owned. However one important factor is generating right leads.

A business without the right leads is very much like a car without an engine. However, generating leads is not easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are some lead generating ideas and approaches that allow you sharpen your B2B strategy.

1. Inbound marketing
Inbound marketing focuses on creating quality content that aligns with what your customers are most interested in so they are drawn towards your offers because they want to learn more. Inbound marketing, when done well, meets your customers where they want to be.

2. Generate better relationships with CRM
Customer Relationship Management (CRM) system helps generate and convert leads by sifting through massive amounts of raw prospect data to locate the most promising prospects.

3. Be blog oriented
At the heart of inbound lead generation is the humble blog. A company blog allows you to not only draw inbound traffic to your site and your business by offering useful and interesting content, while providing solutions, but it can also give your organization added credibility within your industry.

4. Humans are visual animals
Incorporating a visual element into your content is a sure-fire way to increase the draw of your inbound strategy.

5. Use social media
In addition, social media can generate B2B leads. You can use social media platforms like Twitter, Facebook, and LinkedIn. Another important factor is to continuously build unique, quality content that has real value to prospects that you want to connect to as quality leads are built over time.

Hence, more clearly you can identify and pursue your ideal client, the more leads you will get and ultimately benefit your business.

Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis , Content creation and Video Strategy consulting @ 832-677-4620

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !

SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever. In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info. User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward. Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Internet Marketing, SEO Service !

Internet Marketing, also known as online marketing or digital marketing, means promoting your products or services on the internet. There are different types of Internet marketing models like E-commerce, Affiliate marketing and Niche internet marketing. In E-commerce model, goods and services are directly sold to the consumers (e.g.: Amazon.com) or businesses (e.g.: American Express open) or directly from customer to customer (e.g. eBay.com). Affiliate Marketing is a type of internet marketing where the product is developed by one company and sold by another company earning commission on every transaction made (e.g.: Kayak.com). Niche internet marketing deals with selling of specialized products and goods, for example, ikea promotes high level marketing of Home Furniture whereas Buycouchesonline.com focuses specifically on Couches and Sofas.

Whichever model you use, make sure to take advantage of SEO service. SEO stands for Search Engine Optimization which is a process of improving the visibility of your webpage or website in a given search engine. It can be done via paid or unpaid listings. For example, when you use ‘Google’ to search any website, the top most highlighted results as well as the ones on the right hand side bar are the paid listings whereas the rest of them are natural or un-paid listings. SEO service helps you by putting your website on the top of these searched pages thus making it more visible. The higher the site appears in the search results, the more number of clients or customers it will gain.

SEO service providers incorporate SEO strategies and algorithm in your website changing its HTML (Hyper Text Mark-up Language) code and the web appearance in order to improve its visibility over the net. SEO service providers help in improving your website page rank with the desired key words and phrases by using the search engine optimization techniques and implement internet marketing campaign to benefit you in staying ahead with your competitors. Those SEO service providers that adhere to the guidelines and rules set up by search engine giants, like Google, Yahoo or Bing, are called as White Hat SEO whereas those using illegal techniques and methods to improve the website visibility are called as Black Hat SEOs.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

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