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Category Archives: Search Engine Optimization

Beware of SEOs that claim to guarantee rankings

Why B2B Firms should Consider ongoing SEO Services?

Search engine optimization or SEO is a must for your business web site . SEO refers to an umbrella of the activities that are undertaken by the SEO firms are social media marketing services and SEO services.

If you are a start up or a small or medium enterprise that is looking to attract more customers and have a steady trickle of revenue, than you must consider the SEO services. For novices; SEO services refer to an array of activities aimed at attracting higher traffic and increasing the visibility of your business. SEO services enhance the productivity of your site by making it more visible on the World Wide Web. Increased visibility on World Wide Web would refer to increased base of prospective leads. One needs to understand that SEO services can only help you indirectly to generate leads, converting these prospects into customers is completely in your control. Also SEO is an ongoing activity; it will take time to show considerable results. Expecting overnight results is only going to cause disappointments

Hiring a proven SEO services agency will help you to create a niche in the market. It will help you to achieve a distinguished identity amongst your competitors. Not only that, it will help you create a global presence and contribute strongly to your returns on investment. Always hire experts from the industry, who will provide you ethical results . Do your due deligence , it ‘s your brand name that’s at stake here ! Don’t be lab rat for newbie small SEO agency who has little experience !

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

Why on going SEO for B2B Marketers ?

SEO for B2B Marketers !

SEO remains, at its core, remarkably similar to what it was in early 2002 :

4 key points !

Make your web pages accessible
Target content with keywords that searchers employ to find your services
Build content that users will find useful and valuable and relavant
Earn editorial links from good web 2.0 sources

With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and concerns follow the same old formula:

With the release of their new indexing rule, Google has changed the search game forever. Forget classic on going monthly SEO process, from now on, it’s going to be all about Personalization

Local Results & Geo-Targeting
Instant Answers & OneBox Results
Google Knol
Customization Based on History
Universal Search

Honestly, every time you hear from some new change at Google indexing , ask yourself if this 4 step process has been fundamentally undermined. Call us to implement prover B2B SEO strategies for your Business . @ 281-570-5804 < Andy Alagappan

How relevant is your web site content ?

If you’re not asking about your web site relevancy, you’re definitely failing at SEO . No one knowsfor sure exactly how specific factors affect rankings, But as a general rule of thumb, always prudent ask yourself regularly : What more can I offer the users who I want to attract ? How can I be the most relevant website on a particular topic ? This means an abundance of informativeweb site content, and a diversity of web site & blog content that a user might be interested in. Don’t just load your site down with text. Make sure to include PDFs, videos,case studies , testimonials , FAQ’s and even links to outside resources that would be helpful for your users. Do anything you can to make your site extremely user relevant and useful for a visiting user, even if that means providing links to outside resources. All This will help you rank higher in search engines results for your key words .

Beware of Those SEO’s that claim to guarantee search engine rankings !

BIG decision that can potentially improve your web site performance and save time and money in marketing, but , you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEO’s and other agencies and consultants provide useful services for web site owners, here is a snap shot of our typical on going SEO services we provide for our clients :

Review of your site content or usability / navigation structure
Technical advice on web site development: for example, hosting, redirects, error pages, use of Java Script ,Flash usage …etc
Content development and content writing
Management of online business development campaigns and social media optimization
Keyword research …on going
SEO coaching
Expertise in specific target markets and geographies.

MUST check into 2 critical areas before engaging a SEO Agency :

1. Experience and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies.

2. SKILLS ? : FIND OUT : HOW MANY ” FULL TIME ” PROGRAMMERS , DESIGNERS AND CONTENT WRITERS they have on staff . & ask about their staffs education and work histories aswell .

Some useful questions to ask an SEO include ( reff from : Google web master central )

No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google whatsoever.

Be careful if a company is secretive or won’t clearly explain what they intend to do. ASK :

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What’s your experience in my industry?
What’s your experience in my country/city?
What’s your experience developing international sites?
What are your most important SEO techniques?
What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn’t distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from “fake” search engines, spyware, or scumware
has had domains removed from Google’s index or is not itself listed in Google

MUST DO YOUR DUE DELIGENCE ! BUYER BEWARE ! IT IS YOUR BUSINESS BRAND NAME THAT IS AT STAKE HERE !

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