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8 Essential Elements of a Social Media Marketing Strategy | Social …
http://www.socialmediaexaminer.com Wed, 16 Jul 2014 09:00:32 GMT
Do you need help getting started with your social media marketing strategy? Here’s what you need to get started.
Tag Archives: Social Media Marketing Houston
B2B Buyers Rely Heavily on Google Searches
Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.
After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.
Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.
Content Preferences
76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.
B2B Social Media Marketing !
B2B Social Media Marketing !
SEO = search engine optimization & social media marketing providers offer different innovative sources through which companies can grow and excel in their respective fields. There are innumerable practices through which one can garner huge amount of publicity. One needs to search new and innovative techniques for marketing. Following are some of the practices of social media marketing:
Always Respond: Whether it is good or bad, do not hesitate to respond as a show host. People need to get a feeling of getting in direct contact with show hosts.
Listen Attentively: Many people have the habit of not listening attentively. Such people keep on arguing and proving themselves right. You need to remember that audience is the key for success of a business.
Consistency is the Key: People failing in social media marketing do not follow this rule properly. You need to come up with unique and fresh content on a regular basis, as this can enhance your market reputation and make your brand famous.
Did You Know:? Approximately 30 million people use social networking sites on a daily basis !
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
Social Media Marketing
A major marketing strategy that is gaining popularity today is Social media marketing, which makes use of social media websites like Facebook, MySpace, LinkedIn and the like to connect with potential and existing customers. These are websites that are extremely popular in connecting friends and family members and can be used to create business relationships amongst likeminded individuals. Through such sites, you can share videos, photos as well as comments on a variety of topics, which ultimately leads to increase in traffic to your website. Increased traffic signals increased profitability, which incidentally is the ultimate aim of every business. This can also be called another form of target oriented advertising as these sites ultimately help group likeminded individuals, who are then introduced to your product or service.
Using Social Media Effectively
The simplest way to ensure maximum success in social media is to provide shareable material with your customers or subscribers. In other words, a video or some content or photographs can be shared with your existing customers or group, allowing them to distribute it virally. Viral distribution of your content is very easy through such media and will therefore increase your customer base exponentially.
Social media websites
With the increasing popularity of this medium of marketing, it is hardly surprising that there is a deluge of social media websites in the World Wide Web today. Irrespective of the topic in question, there is a group formed which caters to it, whether it is new mothers group or a group of people interested in sports like skateboarding and the like. The kind of website you would choose for a particular topic would however, fall within these broad categories, namely,
• Business oriented websites like Facebook, LinkedIn, Ryze etc for business related groups
• Casual websites like Twitter, MySpace and Youtube for general topics of wide interest and informal conversations, and
• Sites like Amazon, Yelp, Kudzu and Google Help for reviewing the various sites available on the internet.
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
B2B SEO : Key Components
As far as B2B or business to business communication and contact is concerned it involves a lot of penetration in the market as well as creating a brand name for the products. This is not possible without hiring B2B SEO agency services. Find a very experienced service provider that enables your website maximum optimization on the internet. There is no space for ‘being lucky’ to rank on the first page of a search engine; a lot of effort goes into the top ranking process. B2B SEO agency helps you to save a lot of valuable time in your endeavor towards capitalizing on B2B marketing Houston.
SEO services help businesses to develop quality content, use impressive videos, images, key words, key phrases, etc. for increasing business revenue.
With the best use of social media marketing along with B2B SEO your business can be made available to different customer bases and that too, all at one time! Customers keep searching for the best vendor online. You can make your business visible with effective interactive marketing via search engine optimization services. Important touch points should be targeted at so that customers are convinced about quality products and services that your business provides. A B2B marketing agency assists you in remaining visible on many of the websites with high authority which speak positively about your services and products and in the process generate demand for them.
Social media marketing basically is quite different from selling directly to the consumer. The main aim of marketing with the help of social media is to communicate or inform your customers about your business presence and that your products can be best used to satisfy their needs cost effectively. Industrial marketing is an excellent method of marketing products from one business to another business for which hiring reputed B2B SEO agency services is very necessary. These services ensure deployment of the best video SEO optimization techniques to enhance greater visibility on various search engines on the internet.
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
Social Media Enhances Brand Visbility
Facebook , Twitter ,LinkedIn promises to be a great places to create brand awareness among your target audience – since the visitors are more interested in knowing the background of the company which will contribute much towards quality lead generation.
Facebook and Twitter are clearly places for nurturing relationships with interested stakeholders. It’s a place companies can share some good content and create awareness about what they do – which will directly result in Lead generation.
A recent study by an online marketing automation service provider, for 218 companies with a social media presence from February through April of this year. The results overwhelmingly showed that visitors who arrived at corporate websites via Twitter and Facebook engaged mostly with content – specifically a company’s blog – about us — services.
Social Media Strategy Development
CALL US TODAY FOR :
Social Media Strategy Development
We help to Identify contextual content, brand value proposition messages, with the greatest potential for our clients’ social media engagement.
We help Create a roadmap based on our clients marketing goals and help coordinate and execute social media marketing campaigns as a key component of the overall on going search engine marketing strategy execution .
Social Media Distribution
We also help and write and Optimize press releases,content articles , videos and other online media to maximize distribution throughout social media networks .
Social Media Campaign Management
We also Manage clients’ social media initiatives in coordination with our clients other search engine optimization and paid search marketing efforts.
“85 percent of business owners surveyed said that social media was indeed generating exposure for their businesses.” -Entrepreneur / April 2010
“74 percent of small business owners, which have been using social media , say it’s
helped them close business.” “Seventy-three percent reported a significant rise in search
engine rankings.” -Inc. Magazine / April 2010
Interactive Social Media Marketing & Messaging
SEO + SOCIAL MEDIA MARKETING = Increased Traffic to Site
Increased search engine visibility effectively drives traffic to your site from high growth web properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic from more traffic sources .
Increase Revenue
New opportunities in customized / useful content and increased user engagement = increased revenue$
Powerful Customer Relationships
Creation of valuable customer relationships through social media networks that increase brand visibility and loyalty, cultivation of a rich network of evangelists and ongoing dialogue that will provide valuable input will result in Amplified Brand Presence
Distribution of content throughout social media sites will amplify marketing efforts and manage brand’s public perception through social media communities
Increased Traffic to Site
Increased search engine visibility effectively drives quality traffic to your site from high growth web 2.0 properties. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic.
There are currently lots of speculations about traffic and leads generated from social networks like twitter, myspace, Facebook, digg, Linkedin and so on. Also, generating traffic from these networks can be a pretty difficult thing to do considering the competition and the number of people who are using this avenue. To make the most out of social media marketing, there are a few things an advertiser or business must be able to successfully do properly. These include:
==>> Video Marketing and Video optimizarion / Video SEO
==>> Guest Posting on Blogs
==>> Blog Commenting and custom Blogs designing
==>> Twitter and Facebook and Linkedin message management
==>> Social Bookmarking on key high traffic and high page rank sites
==>> Optimizing your website for both speed and maximum search engine visibility
==>> Directory Submissions
==>> Web 2.0 properties
==>> SEO Optimized Press releases
==>> Article writing and syndication and so on
All of these methods and more are very powerful and are capable of getting your web site higher rankings on the TOP search engines. But they can only be combined effectively by seasoned search engine optimization experts and SOCIAL MEDIA marketing specialists. Think about it this way: there are many ingredients that you need to make a decent meal. However, only an experienced cook or chef can easily take the ingredients and combine it together to produce a mouth-watering meal.
>>>>> The ability to understand the crowd in these markets and effectively convince them to willingly leave their contacts or purchase a product or service & engage with you.
These two important criteria are what SEOHoustonweb.com in Houston ,Texas bring to the table where social media marketing is involved. The experience, knowledge and understanding of these crowds help ensure that all clients get optimal results.
SEOHoustonweb.com is one of the top rated SEO firms located in Texas. With both proven and experienced search marketing and social media experts to look after your on going campaigns, you cannot go wrong. To increase your website’s visibility, get top rankings on the search engines and manage your PPC campaigns, Call 281-570-5804 or visit seohoustonweb.com for your free quotes and advise on your web site and interactive social media strategy assessment right now.
MUST check into one critical area before engaging a Interactive Marketing Agency :
Find out their ” Actual Experience ” and Track record ? : Find out , how long they have been executing SEO / PPC / SMO campaigns for clients . How many projects have they executed thus far ? What types of clients (eg) local one zip code contractors type businesses ..etc versus national B2B Companies. & How many ” Full Time ” permanent staff they have for SEO , PPC & SOCIAL MEDIA campaigns ? Buyer Beware !