Tag Archives: SEO for Industrial Marketing

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

B2B SEO – search marketing

Marketing over the web with the help of SEO agency is the proven approach today if you are struggling to attract traffic towards your website. Various SEO services can help in developing some of the best strategies for internet marketing. Before a competitor’s site starts attracting visitors, you need to make sure that B2B marketing is deployed in a very effective manner. No guarantee can be given for how high you could rank on the search engine because every day efforts are being made by the B2B marketing agencies to improve performance as far as website ranking is concerned .

With an SEO , PPC & SMO effort you will be able to estimate about the amount of qualified traffic that could get attracted to your website. It is very important to focus on this aspect of social media marketing as this will give you an idea about the amount of revenue that could be generated. Being on the first page of any search engine will surely help you to generate a lot of revenue and for this hiring a very experienced B2B SEO agency services is the magic mantra. Figuring out the approximate number of people to visit your website is possible with the use of right kind of keywords, key phrases, relevant content and content quality.

Quality SEO agency services can be hired for effective industrial marketing and specialized video SEO optimization services that will help further in improving quality of your business. It is only the content that matters on the website, but if the website incorporates special features like video, SEO PPC & SMO services make sure that that these areas are optimized. Interactive marketing can thus be conducted in the most effective way with the help of high quality & very experienced SEO PPC & SMO agency services. Following up and measuring website ranking status enables you to decide the right kind of SEO services that your website will need.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B SEO – An Overview

SEO forms an integral part in making your business known. SEO can be either B2C (Business to customers) or B2B (Business to business). This article aims at providing an overview for B2B SEO. There are different reasons why a business would want a B2B SEO, First being to make your presence felt in the enormous world of search engines, secondly to generate more business and more brand goodwill.

You need experts to help you in SEO & SMO & PPC ; it requires strong keyword research abilities along with constant updates to maintain the search engine page ranking.

That explains the need of an proven expert SEO Agency firm. We are one such organization that offers you full range of proven services in the field of SEO, SMO & PPC . One of these services is internet / interactive marketing services. We also offer social media marketing services which promises increased traffic on your website. Social media marketing is the next big thing when it comes to SEO. Having your organizations fan page and the increasing number of fans is a proven method to drive heavy traffic on your website. B2B SEO also aims not only at generating traffic and attracting prospects but also enabling the prospects to initiate call to action like a purchase, fill an inquiry form or a survey form , request a white paper & sign up for your newsletter etc. While there are many companies that offer SEO services, you need to beware of fraudulent firms who do not have the TRACK RECORD ,the full time staff resources to execute or manage many campaigns

Do thorough research before employing an SEO, SMO & PPC firm because the reputation of your business is at stake. There are many other things that can be added to this brief overview of B2B SEO; however , I have just given an outline about the same.

Why on going SEO for B2B Marketers ?

SEO for B2B Marketers !

SEO remains, at its core, remarkably similar to what it was in early 2002 :

4 key points !

Make your web pages accessible
Target content with keywords that searchers employ to find your services
Build content that users will find useful and valuable and relavant
Earn editorial links from good web 2.0 sources

With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and concerns follow the same old formula:

With the release of their new indexing rule, Google has changed the search game forever. Forget classic on going monthly SEO process, from now on, it’s going to be all about Personalization

Local Results & Geo-Targeting
Instant Answers & OneBox Results
Google Knol
Customization Based on History
Universal Search

Honestly, every time you hear from some new change at Google indexing , ask yourself if this 4 step process has been fundamentally undermined. Call us to implement prover B2B SEO strategies for your Business . @ 281-570-5804 < Andy Alagappan