Tag Archives: SEO for B2B Marketers

Social Media Marketing

A major marketing strategy that is gaining popularity today is Social media marketing, which makes use of social media websites like Facebook, MySpace, LinkedIn and the like to connect with potential and existing customers. These are websites that are extremely popular in connecting friends and family members and can be used to create business relationships amongst likeminded individuals. Through such sites, you can share videos, photos as well as comments on a variety of topics, which ultimately leads to increase in traffic to your website. Increased traffic signals increased profitability, which incidentally is the ultimate aim of every business. This can also be called another form of target oriented advertising as these sites ultimately help group likeminded individuals, who are then introduced to your product or service.

Using Social Media Effectively

The simplest way to ensure maximum success in social media is to provide shareable material with your customers or subscribers. In other words, a video or some content or photographs can be shared with your existing customers or group, allowing them to distribute it virally. Viral distribution of your content is very easy through such media and will therefore increase your customer base exponentially.

Social media websites

With the increasing popularity of this medium of marketing, it is hardly surprising that there is a deluge of social media websites in the World Wide Web today. Irrespective of the topic in question, there is a group formed which caters to it, whether it is new mothers group or a group of people interested in sports like skateboarding and the like. The kind of website you would choose for a particular topic would however, fall within these broad categories, namely,

• Business oriented websites like Facebook, LinkedIn, Ryze etc for business related groups
• Casual websites like Twitter, MySpace and Youtube for general topics of wide interest and informal conversations, and
• Sites like Amazon, Yelp, Kudzu and Google Help for reviewing the various sites available on the internet.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Why on going SEO for B2B Marketers ?

SEO for B2B Marketers !

SEO remains, at its core, remarkably similar to what it was in early 2002 :

4 key points !

Make your web pages accessible
Target content with keywords that searchers employ to find your services
Build content that users will find useful and valuable and relavant
Earn editorial links from good web 2.0 sources

With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and concerns follow the same old formula:

With the release of their new indexing rule, Google has changed the search game forever. Forget classic on going monthly SEO process, from now on, it’s going to be all about Personalization

Local Results & Geo-Targeting
Instant Answers & OneBox Results
Google Knol
Customization Based on History
Universal Search

Honestly, every time you hear from some new change at Google indexing , ask yourself if this 4 step process has been fundamentally undermined. Call us to implement prover B2B SEO strategies for your Business . @ 281-570-5804 < Andy Alagappan