Tag Archives: local seo

Local SEO is critical for your small business

LOCAL SEO / search marketing

Why Local SEO is critical for your small business
Search engine optimization local, sometimes known as local SEO is becoming increasingly important on the web today. A few years ago there was virtually no discussion about optimizing a site for local search, however, has changed in a very short period of time.

In general, the web is rapidly changing and competition is increasingly fierce. In addition, consumers are more knowledgeable when it comes to finding exactly what they want on the web. Is the increase in the education of these consumers has led to the growth of local search marketing local SEO.

Therefore, what is local SEO? In short, it is optimization of a website in an attempt to rank higher in search engines for more localized terms. A good example would be the term “personal injury lawyer in Houston.”

In the above example, by adding the city of Houston, believes the term is located. As previously mentioned consumers online are becoming more efficient in locating the precise information they want to find on the web.

Thus, it makes more sense to the search terms that include your local state or city that makes the search for broader and more generic terms. This gives better search results and ultimately means that customers happy.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Local Search marketing Beyond Yahoo, Bing and Google

Outside the big three search engines , several other specific local search directories exist, providing a range of services. Some focus more on the social and review aspect, while others present your business information in a straight forward manner. Utility on these sites varies. Services like Yelp and CitySearch, which interact with Facebook, tend to be well -known and thus receive quite a bit of traffic. Citysearch even offers listings for smaller neighborhoods within cities, many of which are not specified on other local search directory sites.

Other sites offer services directed toward the business owner. Localeze and universal business listing are not directories themselves, but provide local search directory listing services to businesses for a fee. Aside from these, you can also find aggregation services like Info group that compile information from other directories. Each service offers business owners the opportunity to edit and add details to their own local search listings.

If you are a small, local business, getting your online listings isn’t optional. The Internet is the new word-of-mouth, but at least with local search you can maintain a bit of control over how your message is shared.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

LOCAL SEO

Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.

It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and Germany. During that period, searches for reviews were up 98 percent; searches for coupons were 339 percent; Local search was up 177 percent; and searches for weight loss were up 154 percent. Eighty-three percent generally rely on “trust places” like user ratings or product reviews, says Sebastian, citing data recently released by Booz Allen.

“New behavior drives a surge in search volume,” says Sebastian. “You have to sell; have to optimize; and sell to repeat customers. (Especially when) they are making the emotional part of their decision.”

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .