Tag Archives: Industrial Marketing Houston

Pay per Click (PPC) Advertising

Pay per Click (PPC) Advertising

Pay per click is one of the easiest methods for companies to gain a good ranking for their company’s website on the internet. With the innumerable number of companies creating websites of similar nature it is becoming increasingly difficult for companies to retain a high ranking in search engine results in spite of following the best of SEO techniques.

So now they have the option of bidding in a manner which would enable them to get a good search engine ranking based on the amount of money they are willing to pay per click. If you are still wondering as to what is the point of getting a good website ranking then think again because only when your company’s website is visible on the internet and is easily accessible, that is when your company would get increased sales and profits. So it makes complete sense for people to bid for a higher ranking.

Pay Per Click Marketing

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !

B2B__SMO_SITES

Winning Customers With Industrial marketing

Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best quality at the most competitive prices. Industrial marketing is an on going process. One needs to attract more and more customers and establish newer relationships to gain more revenue and increase the turnover.

Entrepreneurs have realized that they need to focus on winning customers. You can win customers by publicizing your business. The most important aspect of publicizing your business is to have a web site. One should hire a good web design Houston professional to design their business web site. Once the site is live you can hire the best Houston SEO Company or professional to optimize your website for the search engines. One can also take a step forward and employ Houston social media marketing services to tap the potential of social media and social networking sites.

Once you have managed to drive traffic to your site, you should start concentrating on converting the traffic into leads and then moving these leads into sales. You should be prompt in handling the customer inquiries. Many a times you may get business because of the quick turnaround time to your associates query. Winning customers is the most important factors in success of industrial marketing Texas.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Industrial Marketing Houston . B2B Marketing Houston

Technical buyers, such as engineers, manufacturing plant floor management/personnel, and industrial purchasing agents are not impulse buyers. They don’t suddenly decide to buy, for instance, a motor for a precision dispensing machine. Instead, they have a specific need, project or design requirement. In this case, it could be a motor accurate enough for the detailed work that the machine needs to do, and that has a similar “footprint” to work with the existing ball screws and slides associated with the machine.

This is the Needs Awareness phase of the buy cycle. Once the need is identified, buyers begin the Research phase to discover what products or services will satisfy their need.

Because the buy cycle can be complex, long, and involve multiple decision makers, buyers typically access, use, and share varying amounts of information from multiple different sources. Suppliers who want to be found by potential buyers must establish a highly visible presence in those places where customers are looking for information and vendors.

Research typically starts with searching on the Internet. 73% of engineering, technical, manufacturing and industrial professionals spend three or more hours per week on the Internet for work-related purposes, as reported in the GlobalSpec 2009 Economic Outlook Survey. 62% visit six or more work-related Web sites per week. These professionals are searching for products, services and suppliers and use a number of information sources, including search engines, online catalogs, supplier Web sites . Additionally, 56% receive three or more work-related e-newsletters every month.

Marketers must understand the Industrial sales buy cycle to their marketing efforts, with specific online marketing programs that will help you reach potential buyers at all stages of the buy cycle, particularly the early stages where suppliers must be visible to their target customers.