Tag Archives: Industrial B2B Marketing

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !

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Winning Customers With Industrial marketing

Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best quality at the most competitive prices. Industrial marketing is an on going process. One needs to attract more and more customers and establish newer relationships to gain more revenue and increase the turnover.

Entrepreneurs have realized that they need to focus on winning customers. You can win customers by publicizing your business. The most important aspect of publicizing your business is to have a web site. One should hire a good web design Houston professional to design their business web site. Once the site is live you can hire the best Houston SEO Company or professional to optimize your website for the search engines. One can also take a step forward and employ Houston social media marketing services to tap the potential of social media and social networking sites.

Once you have managed to drive traffic to your site, you should start concentrating on converting the traffic into leads and then moving these leads into sales. You should be prompt in handling the customer inquiries. Many a times you may get business because of the quick turnaround time to your associates query. Winning customers is the most important factors in success of industrial marketing Texas.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Effective Uses of on line PPC Advertising for B2B Marketing .It works !

PPC is a effective form of performance-based on line advertising for B2B Marketers — in other words, the advertiser pays only when results in a click on the ad. This makes PPC different from most forms of traditional offline marketing, including TV, radio, print, and outdoor. In traditional marketing, the advertiser pays for the ad placement — whether or not the placement gets results. Additionally, traditional media requires a not-insignificant investment in the ad creation process. Designers, copywriters, air talent, and broadcast studios are all heavily involved long before a traditional ad hits the marketplace — and that means long lead times, sometimes of several months. Since PPC ads are primarily text-based, one person can create and launch the ads in a very short amount of time .Effective Uses of PPC Advertising

PPC advertising is highly effective because it’s highly measurable. Advertisers can get data at a very detailed level, letting them know exactly what is working and what isn’t. Here are the most common and effective uses of PPC advertising. Search PPC AD’s also reaches potential customers at just the right moment: when they’re actively searching for a product or service, which is a direct marketer’s dream. While these elements are important to other types of advertising, PPC’s trackability and immediacy makes it a very effective tactic for direct marketers to employ, along with compelling offers and a strong call to action

Immediate AD Copy / EffectivenessTesting

Direct mail advertisers have been AD Copy testing for years. But while a direct mail test takes months to get results, PPC tests take only days or weeks. Nearly every element of PPC can be tested, but here are some of the most common tests:

Specific Keywords. Advertisers can use PPC to discover what keywords or key word phrases their customers are searching for and which of these key word phrases drives the most conversions for their business.

PPC Ad copy. Which advertising message grabs the most attention? Which message drives the most sales? PPC ad copy testing answers these questions.

PPC Ad Landing pages. One of the great aspects of PPC is that it’s possible to test multiple landing pages at the same time. Advertisers can learn which pages on their website drive the most sales.

PPC AD’s such as Google Ad Words , is quick to implement and provides immediate feedback on what’s working and what isn’t. The costs are controllable, and it’s a highly effective online testing tool.

Controllable AD Campaign cost. You decide how much you’re willing to spend per day, so it’s easy to stay within your budget.