Tag Archives: inbound marketing

Pay per Click (PPC) Advertising

Pay per Click (PPC) Advertising

Pay per click is one of the easiest methods for companies to gain a good ranking for their company’s website on the internet. With the innumerable number of companies creating websites of similar nature it is becoming increasingly difficult for companies to retain a high ranking in search engine results in spite of following the best of SEO techniques.

So now they have the option of bidding in a manner which would enable them to get a good search engine ranking based on the amount of money they are willing to pay per click. If you are still wondering as to what is the point of getting a good website ranking then think again because only when your company’s website is visible on the internet and is easily accessible, that is when your company would get increased sales and profits. So it makes complete sense for people to bid for a higher ranking.

Pay Per Click Marketing

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

12 Inbound Marketing Tips for 2014

12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage

http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …

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Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

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