Tag Archives: B2B SEO

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !

B2B__SMO_SITES

B2B Marketing / B2B SEO/ SMO / SEM Strategies

B2B Marketing . B2B SEO

A recent study conducted by the Sagefrog Marketing Group as reported by eMarketershows that while B2B marketers are using all forms of marketing, there may be some evidence that the numerous options available could be diluting efforts.

The following chart is interesting for the simple reason that from 2012 to 2013 most of the percentages of who is using what form of marketing is dipping slightly. Is it a trend? Of course, not. It’s one instance of research looking at a small time frame. What it does make you think though is that with so many options and so few available resources to most, this kind of result makes sense.  pls call 281-570-5804 for a FREE30min on line stratgey consulting

A to Z B2B Marketing Tips

the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.

Better B2B Marketing ROI from A to Z #SESNY

http://www.toprankblog.com3/27/13

Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.

call Andy @ 281-570-5804 for aFREE initial web marketing assessment

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

Why B2B Firms should Consider ongoing SEO Services?

Search engine optimization or SEO is a must for your business web site . SEO refers to an umbrella of the activities that are undertaken by the SEO firms are social media marketing services and SEO services.

If you are a start up or a small or medium enterprise that is looking to attract more customers and have a steady trickle of revenue, than you must consider the SEO services. For novices; SEO services refer to an array of activities aimed at attracting higher traffic and increasing the visibility of your business. SEO services enhance the productivity of your site by making it more visible on the World Wide Web. Increased visibility on World Wide Web would refer to increased base of prospective leads. One needs to understand that SEO services can only help you indirectly to generate leads, converting these prospects into customers is completely in your control. Also SEO is an ongoing activity; it will take time to show considerable results. Expecting overnight results is only going to cause disappointments

Hiring a proven SEO services agency will help you to create a niche in the market. It will help you to achieve a distinguished identity amongst your competitors. Not only that, it will help you create a global presence and contribute strongly to your returns on investment. Always hire experts from the industry, who will provide you ethical results . Do your due deligence , it ‘s your brand name that’s at stake here ! Don’t be lab rat for newbie small SEO agency who has little experience !

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

B2B Marketing with Video

Video Marketing

Did you know?

Video boost conversion rates by an average of 9%.
(Internet Retailer, October 2010)

Products that have videos are 95% more likely to be bought.
(Internet Retailer, April 2010)

Video adds two minutes to visitors’ stays on retail sites.
(Comscore, August 2010)

Video increases the likelihood of a front-page Google search result by 96% with proper page optimization.(Forrester, January 2010)

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

B2B Social Media Marketing !

B2B Social Media Marketing !

SEO = search engine optimization & social media marketing providers offer different innovative sources through which companies can grow and excel in their respective fields. There are innumerable practices through which one can garner huge amount of publicity. One needs to search new and innovative techniques for marketing. Following are some of the practices of social media marketing:

 Always Respond: Whether it is good or bad, do not hesitate to respond as a show host. People need to get a feeling of getting in direct contact with show hosts.

 Listen Attentively: Many people have the habit of not listening attentively. Such people keep on arguing and proving themselves right. You need to remember that audience is the key for success of a business.

 Consistency is the Key: People failing in social media marketing do not follow this rule properly. You need to come up with unique and fresh content on a regular basis, as this can enhance your market reputation and make your brand famous.

Did You Know:? Approximately 30 million people use social networking sites on a daily basis !

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .