Recent local search market studies show that 89% of consumers who use Internet search engines to find a local services or product follow up with a phone call or in-store visit. And 65% of those end up making their purchase offline .

Importance of KEY WORDS in SEO

A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Two main components of SEO Process

What you should know about SEO Process

seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Mobile Web Sites for Smart Phones

Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.

Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.

Accessing local content via mobile applications is also on the rise. While local mobile content users most frequently access local content via a browser (73%), about 56% of local content users do so through an application, up 34% year-over year.

What are the key takeaways?

With so many consumers using mobile to conduct local business searches, local businesses can no longer ignore mobile as an advertising medium.

Local businesses should invest in building mobile-friendly websites so consumers can easily access their content in mobile browsers. Restaurants, for example, should prepare mobile-friendly menus and reservations tools.

Local businesses should ensure they are listed among all major online business directories, ranging from Internet Yellow Pages to local search sites such as CitySearch and Yelp, so that consumers can easily find them no matter what service they are using. They should also check to make sure their listings appear among listings in popular local search applications.
Given the high percentage of local mobile content accessed by smartphones with GPS capability, local businesses should explore whether opportunities to advertise via location-based advertising platforms such as Foursquare and Gowalla make sense for them.

source : “State of Local Search” study, prepared by comScore for the Local Search Association,

Call us today for a FREE SEO / Mobile marketing Campaign analysis for your business @ 281-570-5804 .

Internet Marketing, SEO Service !

Internet Marketing, also known as online marketing or digital marketing, means promoting your products or services on the internet. There are different types of Internet marketing models like E-commerce, Affiliate marketing and Niche internet marketing. In E-commerce model, goods and services are directly sold to the consumers (e.g.: Amazon.com) or businesses (e.g.: American Express open) or directly from customer to customer (e.g. eBay.com). Affiliate Marketing is a type of internet marketing where the product is developed by one company and sold by another company earning commission on every transaction made (e.g.: Kayak.com). Niche internet marketing deals with selling of specialized products and goods, for example, ikea promotes high level marketing of Home Furniture whereas Buycouchesonline.com focuses specifically on Couches and Sofas.

Whichever model you use, make sure to take advantage of SEO service. SEO stands for Search Engine Optimization which is a process of improving the visibility of your webpage or website in a given search engine. It can be done via paid or unpaid listings. For example, when you use ‘Google’ to search any website, the top most highlighted results as well as the ones on the right hand side bar are the paid listings whereas the rest of them are natural or un-paid listings. SEO service helps you by putting your website on the top of these searched pages thus making it more visible. The higher the site appears in the search results, the more number of clients or customers it will gain.

SEO service providers incorporate SEO strategies and algorithm in your website changing its HTML (Hyper Text Mark-up Language) code and the web appearance in order to improve its visibility over the net. SEO service providers help in improving your website page rank with the desired key words and phrases by using the search engine optimization techniques and implement internet marketing campaign to benefit you in staying ahead with your competitors. Those SEO service providers that adhere to the guidelines and rules set up by search engine giants, like Google, Yahoo or Bing, are called as White Hat SEO whereas those using illegal techniques and methods to improve the website visibility are called as Black Hat SEOs.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Local SEO is critical for your small business

LOCAL SEO / search marketing

Why Local SEO is critical for your small business
Search engine optimization local, sometimes known as local SEO is becoming increasingly important on the web today. A few years ago there was virtually no discussion about optimizing a site for local search, however, has changed in a very short period of time.

In general, the web is rapidly changing and competition is increasingly fierce. In addition, consumers are more knowledgeable when it comes to finding exactly what they want on the web. Is the increase in the education of these consumers has led to the growth of local search marketing local SEO.

Therefore, what is local SEO? In short, it is optimization of a website in an attempt to rank higher in search engines for more localized terms. A good example would be the term “personal injury lawyer in Houston.”

In the above example, by adding the city of Houston, believes the term is located. As previously mentioned consumers online are becoming more efficient in locating the precise information they want to find on the web.

Thus, it makes more sense to the search terms that include your local state or city that makes the search for broader and more generic terms. This gives better search results and ultimately means that customers happy.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

LOCAL SEO

Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.

It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and Germany. During that period, searches for reviews were up 98 percent; searches for coupons were 339 percent; Local search was up 177 percent; and searches for weight loss were up 154 percent. Eighty-three percent generally rely on “trust places” like user ratings or product reviews, says Sebastian, citing data recently released by Booz Allen.

“New behavior drives a surge in search volume,” says Sebastian. “You have to sell; have to optimize; and sell to repeat customers. (Especially when) they are making the emotional part of their decision.”

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Category Archives: LOCAL SEO

Importance of KEY WORDS in SEO

Two main components of SEO Process

Mobile Web Sites for Smart Phones

Local SEO is critical for your small business

LOCAL SEO

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