There are currently lots of speculations about traffic and leads generated from social networks like twitter, myspace, Facebook, digg, Linkedin and so on. Also, generating traffic from these networks can be a pretty difficult thing to do considering the competition and the number of people who are using this avenue.

TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts

TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts

Relentlessly screeching to seize the attention of potential and targeted customers, online businesses of all sizes and from all niches are competing with loads of noise. Consumers are trimming down the clutter through fast-forwarding TV shows, ad-free digital radio subscriptions, blocking ads with software and personalizing their social media feeds.
To avoid given a slow pass by the online audiences or getting ignored, professional digital marketers should create messages that their targeted online audience desires to see. When the companies interact with their customers through delivering them relevant information rather than offering a sales pitch, the targeted consumer will surely listen. Through doing this your message and your brand will no longer be an disturbance, rather a valued information provider.

This tactic is called “CONTENT MARKETING”, which requires digital marketers to constantly create and distribute information that is valuable and appropriate to those individuals into a business’s target audience. Eventually, the objective is to use your content to attract a customer for doing business with your company, buy your offerings and retain customers.
Read on the five specific reasons why you require a content marketing as an integral part of your overall marketing strategy NOW!

Check Out the TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts:

1. Build Credibility: Online audiences are getting increasingly contemptuous and they know exactly while a brand endeavors to sell them a marketing message or make disgraceful claims. Millions of online users make use of ad-blockers in their browsers and smart phones in 2018.

The key to reduce that doubt is through building credibility. If businesses can prove to their online audience that you are a reliable and valuable source of information then, you have reached halfway to win their trust and garner their attention.

Blogs play a significant role in content marketing and are one of the most credible and reliable sources of information online. Through adding value to each piece of content you publish online, businesses can become an important and credible source in your industry and before you even know it, your audience will start sharing your content and your business will get massive online exposure.

2. Establish a Web Traffic Flow: How do customers that don’t know about your brand discover about you? Marketing is the best approach, but it’s pricey and undergoes from the above explained credibility difficulty. Rather, why not concentrate on everyone’s preferred websites? Here we are speaking about search engines and SEO is one the most effective digital marketing strategies online.

If you can find your website right at the top on the SERPs of top search engines like Google and Bing then, you will surely observe a flow of sustainable and organic web traffic towards your website soon. Content marketing is the best technique to reach there with your blog and web content, you can concentrate on long-tail keywords which your online audiences often searches for, and gradually boost your search engine rankings on those keywords with time and brings in long-lasting exposure to your business.

3. Nurture and Enhance Your Network: Every digital marketer knows that a single message would not encourage your targeted audience to quickly become your customers. Rather, they require balanced online exposure of your brand and content at regular intervals of time and with effective content marketing, you can easily reach there.

Firstly, develop content proposed to leave your targeted audiences demanding for more of the same. Then, convince and encourage them to sign up for more, either via an email subscription or a call-to-action which leads to opened content. The more organic and natural will be the follow up, the more expected your target audience will follow you along.

After some time, share free content and assure them to share more high-quality content in only a sign up away will considerably boost your lead generation. The more opportunities you have to offer them with your content that they want to read, the more liable they would be to finally become customers.

4. Elucidate Your Value Proposals: Particularly, if your offerings require more than one sentence to explicate to your audience, content marketing can provide another precious benefit. Instead of getting restricted to a marketing message, you can make use of blog posts, infographics, whitepapers and videos to explicate exactly how your brand can be your audience.

If you cannot temporarily explain that how your product solves an audience’s problem then, you might too stop making efforts. But if your companies have already established flourishing approaches to interact a more comprehensively message to your audience, you may use similar digital channels for space in elucidating the primary value proposition and advantages of your business.

You require building strong buying personas prior to getting engaged in marketing. Placing your message and business value proposition, you require knowing who you are speaking to. Take some time to build these personas through getting indulged in customer surveys, data mining of present customers and internal thinking sessions. Then take this data and carve your messaging accordingly.

5. Establish a Strong Digital Marketing Base: Eventually, your content marketing endeavors must not require being an objective unto their own. Rather, they can act as the backbone of a more comprehensive marketing approach which encompasses your entire digital efforts.

The same fundamental content standards can stimulate your website, social media presence and e-mail marketing approach. Businesses can even take out content pieces from one digital channel and then use them in another.

Additionally, content must act as a lead-generating tool for your business. By effective emails, businesses can easily nurture their leads further to capitalize on your customer acquirement efforts. Eventually, through offering high-quality and elite content to existing customers and businesses can amplify their customer retention rate. Above everything, content marketing is very cost-effective.

Simply commencing a business blog, creating opened content and growing your social media presence could be achieved with a lot of efforts. Particularly startups merely commencing out, you require finding the right approach to insert yourself into industry interactions without spending much. This is what makes content marketing a perfect fit for your business.

The Conclusion:

Understanding the key why’s and how’s is essential to find out the way of your content marketing strategy. That is the reason why businesses cannot stress enough just how essential it is to build an exceptional approach for your brand. This would save a lot of time and irritation in future, and allow you to attain concrete outcomes within a reasonable tenure of time.

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

2017 has been a revolutionary year for digital marketers and Video Marketing . As per the latest stats, around 63% of online businesses have commenced making use of video marketing and around 82% of online businesses believe that video marketing is an extremely significant part of their digital marketing strategy.
Video is emerging and evolving speedily and will surely reach new horizons of success way sooner than web marketers think and helps them attain a higher ROI in 2018 and beyond. But if you have not used this technique properly till now then, you may still have certain doubts like- whether it is actually worth using videos for marketing your business online? Or do you have adequate resources to build and use video content in your digital marketing?

The answer is very simple: Yes, it is definitely worth it. Video is one of the most resourceful and cost-effective digital marketing approaches. Read on to know the 5 reasons why digital marketers must make use of video marketing NOW.

Check Out the Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts:

1. Audiences Adore Watching Videos: It is no more a secret for web marketers that audiences spend one-third of online activity time to watch videos that showcases an average of 32.3 videos per month. It is quite easy to recognize why individuals adore videos so much- they are very enjoyable and simple to watch and understand.

Individuals perceive businesses that make use of videos to be more savvy and fascinating compared to those which don’t use it. This speedily rising zeal amongst people to watch videos does not change for online stores: Around 30% of online buyers want more videos from ecommerce websites that includes detailed product descriptions, customer testimonials and tutorials.

To make individuals watch your video, you require concentrating on engagement, which means you need to create videos that are fascinating, enjoyable and simple to understand. This encourages individuals to watch the entire video and amplifies the chances of people getting influenced through it. It is extremely significant to make your videos load properly.

2. Video Generates Better and More Organic Web Traffic: Organic traffic acts as one of the biggest drivers of online audiences to any online store. Organizations invest a lot of time and money to get connected to high-quality websites.

Doing so can assist online stores amplify the authority of their website, that in turn, will assist them amplify their position in the search engine rank pages and the amount of organic web traffic they receive. The higher the website quality in the eyes of top search engines, the more it would be able to attract organic web traffic. Top search engines analyze the quality of your website through one key metric that is its bounce rate.

If a website drives its online visitors away soon after browsing through a website, top search engines conclude that website is of low quality. Those websites which can keep their online visitors for a long time tend to rank higher on the top search engines.

If businesses can manage to trim down the bounce rate of their website then, they can drive more organic web traffic. Engaging your online visitors with your ecommerce store is one of the best approaches to trim down your bounce rate. Since, videos have very high levels of engagement and help your website attract more organic web traffic.
Prior to making use video marketing for your store, you should be able to differentiate between two types of videos- firstly there are sales-focused videos that comprise product demos, customer testimonials and marketing videos. These videos work wonders, but only after a customer is all set to make a purchase. Secondly, there are engagement-centric videos that aim to educate visitors and make them know more about your company and its products and services.

3. Audiences Use Videos to Know More about Your Offerings: As an entrepreneur, you get amazed but not affected with the increasing significance of videos and engagement. We all know that individuals like watching videos, but how does that positively impact your business? Businesses want visitors to understand and think about your offerings and purchase them, not just enjoy watching them and up vote them on YouTube.

Videos play an extremely vital role in the buying-decision process. Nearly 98% of the visitors adore watching explainer videos to know more about different products and services and are helpful in the purchase decision process.

The key reason why numerous visitors adore watching videos has a profound relationship with the way video affects in what manner they process and comprehend the data. Visitors that watch videos retain around 95% of a message in comparison to 10% while they read it through text.

As per the latest study performed by Google, nearly 50% of web users search videos associated to a product or service prior to visiting a store. The massive power videos have in the buying decision process explains the reason why 93% of companies that make use of videos believe that it has amplified user understanding about their offerings which affects their conversion rates.

4. Video Generates More Conversions: As videos have a massive impact in the buying decision process, it is quite obvious it will assist you boost your conversion rates. Nearly all visitors that have watched an explainer video for understanding more about a product or service finally purchased it. That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video and engage with your brand.

Online buyers that have viewed demo videos are more likely to buy your products and services compared to the non-viewers. The higher probability of individuals purchasing a product all thanks to videos assist in increasing the conversion rate significantly- websites which make use of videos have a conversion rate of around 4.8%, than 2.9% for those that don’t make use of videos and around 76% of companies which use videos strongly believe that it will deliver them a higher ROI.

5. Web Marketers Thinks Videos Are Extremely Useful: Visitors adore videos and it can assist you draw more web traffic and attain more conversions. But have you thought what do web marketers think about your video? Yes, they do! Nearly 87% of web marketers make use of video content to nurture their businesses, while few others believe that videos are an extremely important part of their digital marketing strategy.

The Conclusion:

While reading this post, you may have found numerous facts which have proven the amplifying power of video marketing for any online business. Video marketing assists your targeted consumers know more about your business, brand and your offerings and leave a huge impact on your buyer’s decision-making process.

Proven online INBOUND marketing strategies that generates leads

Inbound marketing Benefits

Inbound marketing Benefits

While we all have been witnessing the benefits of traditional outbound marketing methods for decades, it is high time we gave some innovative thought to the methods of marketing. While the marketing companies have already started implementing the new inbound marketing methods, many people and business owners are still not familiar with this concept and have not been able to benefit from it as of now. In comparison to the outbound method of marketing where the marketing team focuses on all the people who may or may not be potential customers; the inbound marketing method focuses on those people who are already showing interest in the products or services which are identical or similar to the ones being offered by one’s company.

This method of putting in marketing efforts towards a set of people who are already interested in one’s products and services increases the probability of being able to convert the potential customer into an actual one and this is the reason why this method of marketing is slowly but surely becoming very popular.

Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis , Content creation and Video Strategy consulting @ 832-677-4620 .281-570-5804

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

social media guide for marketing professionals and CMO

The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !

What you should know about SEO Process ?

What you should know about SEO Process

SEO can be divided into two main categories: on-page/ in web site SEO and off-page SEO.

On-page SEO

On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Page titles are one of the most important on-page SEO factors. They are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.

Off-page SEO

Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. even though on-page SEO accounts for only about 20 to 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

CALL US FOR A FREE ….30 min Strategy Advise re your web site marketing .
Phone : 281-570-5804 . or ..832-677-4620

SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever. In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info. User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward. Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

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TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

Proven online INBOUND marketing strategies that generates leads

Inbound marketing Benefits

CMO’s Top Challenges?

What you should know about SEO Process ?

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